CNBC Talks With Josh Gerben About Vanessa Bryant’s Clothing Brand

Following the passing of Kobe Bryant, the Bryant estate has been filing trademark applications indicating his family intends to create a brand surrounding Kobe and his daughter Gianna’s legacy. Recently, Vanessa Bryant announced the launch of a Mambacita clothing line, with proceeds going to the Mamba and Mambacita Foundation.

Josh Gerben spoke with CNBC about the trademark applications the Bryant estate has filed since Kobe Bryant’s passing:

“Over the past year, Vanessa Bryant, via a corporate entity in Kobe’s name, has been making trademark filings which indicate a desire to build a brand around Kobe and Gianna’s legacy.”

“Three trademarks are used in the pictures she posted that include the word Mambacita, the M logo and the 2 hearts logo. Based on trademark filing activity … I would also expect to see more products launched soon.”

“Ultimately, creating a clothing and footwear brand without a large corporate partner will be challenging. It is certainly not outside the realm of possibility, but there are challenges on the business side that make a partnership with an established company still seem like a strong possibility.”