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NFL’s Washington Football Team’s trademark application for “Washington Football Team” was recently refused for being geographically descriptive and a similar registration. Josh Gerben shares insight on the non-final refusal of the trademark application with Bloomberg.
Pepsico, Inc. has filed a new trademark application to register the Rockstar name for alcoholic beverages. Bloomberg spoke with Josh Gerben regarding the application.
Starbucks has filed a new trademark application for the right to use its name for a stadium or training facilities. CNBC references Josh Gerben in article about Starbucks’ latest trademark application.
Following the passing of Kobe Bryant, the Bryant estate has been filing trademark applications indicating his family intends to create a brand surrounding Kobe and his daughter Gianna’s legacy. Recently, Vanessa Bryant announced the launch of a Mambacita clothing line, with proceeds going to the Mamba and Mambacita Foundation. Josh Gerben spoke with CNBC about the trademark applications the Bryant estate has filed since Kobe Bryant’s passing.
After a months long trademark dispute, The Ohio State University and Marc Jacobs have come to agreement in which both parties can use the “THE” trademark. The USPTO must first approve the agreement before the dispute is officially settled. Bleacher Report wrote an article about the case using Josh Gerben’s tweets detailing the history of the case.
Following the news that Kobe Bryant’s estate ended its partnership with Nike, many speculated what the future of the late NBA player’s brand would look like. Given an influx in trademark filings made by the estate since Kobe’s passing (including Mamba, Herovillain and Play Gigi’s Way), it’s possible that Vanessa Bryant and family are planning to launch independent Kobe branded goods and services. Josh Gerben spoke with AdAge about the significance of recent trademark filings made by Kobe Bryant’s estate.
World Trademark Review has recognized Gerben Perrott, PLLC as a 2021 top firm for trademark prosecution and strategy in Washington, D.C.. The acknowledgement puts the firm among various ‘big’ firms in the US and internationally.
Sports Illustrated credited Josh Gerben with revealing a new trademark filing made by Adidas on March 29. The filing consists of a ‘PM’ logo that could potentially stand for Patrick Mahomes, hinting at developments for a collaboration between the Kansas City Chiefs quarterback and the footwear company.
In the April 2021 edition of The ABA Journal, leading attorneys, legal professionals, marketers and consultants shared their 50 best law firm start-up tips. Gerben Perrott, PLLC founder Josh Gerben is featured a number of times throughout the list.
Lil Nas X and the art collective MSCHF Product Studio collaborated to create 666 modified Nike shoes, named “Satan Shoes,” that include a drop of human blood in the midsoles. Nike filed a lawsuit against MSCHF Product Studio, claiming trademark infringement due to likelihood of confusion. Josh Gerben was quoted in CNN further discussing the intent behind the lawsuit and the purpose of the First Sale Doctrine.
Following ever-increasing backlash against the pancake and syrup brand’s racist logo, Quaker Oats filed two new trademark applications for “PEARL MILLING COMPANY”. Josh Gerben was quoted by CNN discussing how Gerben Perrott, PLLC found the trademark filings that broke the news on Aunt Jemima’s new name.
In a sign of the times, the NCAA filed a trademark application for “MASK MADNESS” on December 23, 2020. Newsweek shared founder Josh Gerben’s tweet breaking the story of the recent filing.
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