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The Boston Globe logo

Josh Gerben Sparks Discussion With the Boston Globe Around Expletive-Laced Boston University COVID-19 Slogan 

As schools prepare for the fall semester amid the COVID-19 pandemic, a group of Boston University students have created a new initiative to promote safety on campus. At the forefront of their campaign is the expletive slogan “F*CK IT WON’T CUT IT.” When the University filed a trademark to protect the phrase The Boston Globe featured Josh Gerben’s tweet which discussed the slogan and his take on filing.

The Wall Street Journal logo

The Washington Post Quoted Josh Gerben About Speculative Trademark Filings for the New Washington NFL Team Name

On July 13, 2020, the NFL’s Washington team announced the decision to retire the “R*dsk*ns” name and logo. The next step in re-branding the franchise is securing trademark rights in their preferred replacement name. However, a number of speculative filings have already been made for potential choices. Josh Gerben provided The Washington Post with insight on the significance of the speculative filings made for the NFL Washington team.

Bloomberg Law logo

Bloomberg Law Quotes Josh Gerben on the Washington NFL Team’s Trademark Decisions

Following increased pressure to drop the disparaging “Redskins” term from their brand, the NFL’s Washington team will need to carefully consider their trademark rights if they decide to change their name. In order to avoid a legal battle, they will need to complete thorough trademark searches for any potential names they come up with. Josh Gerben provided Bloomberg Law with insight on the influence of trademark squatters attempting to secure rights on potential team names.

Washington Business Journal Quotes Josh Gerben About Netflix’s “Space Force” Trademark Filings

Following the release of its first season of Space Force, Netflix recently filed trademark applications for the show name in various countries around the world. If the entertainment giant were to seek registration for “Space Force” in the United States, they could run into barriers with the actual military service. Josh Gerben discusses the potential implications of both entities selling merchandise in the future.

The Athletic logo

The Athletic Quotes Josh Gerben About “GREEK FREAK” Trademarks

NBA player Giannis Antetokounmpo recently filed trademark applications to protect his nickname “GREEK FREAK” in association with entertainment services, clothing, sports drinks and more. The decision to protect his trademarks has been accompanied by cease-and-desist letters and lawsuits to individuals selling unofficial merchandise. Josh Gerben was quoted by The Athletic discussing the intention behind the filings.

ESPN logo

ESPN Credits Josh Gerben for Revealing New UFC Trademarks for “UFSEA”

The UFC recently filed four trademark applications with the USPTO for “UFSEA.” The filings were inspired by a joke on “Last Week Tonight With John Oliver” and will likely be used in association with an upcoming UFC island fight. ESPN shared founder Josh Gerben’s tweet that broke the news of the new filings and discussed its significance.

NFL.com Quoted Josh Gerben About Tom Brady’s Latest Trademark Filings

On April 6, Tom Brady’s company, TEB Capital Management, filed two trademark applications for “TOMPA BAY” and “TAMPA BRADY.” The filings indicate that Brady has an intent-to-use the trademarks in association with clothing, headwear and footwear. An NFL.com article discussing the significance of the slogans included Josh Gerben’s video analysis of the filings.

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