Josh Gerben Sparks Discussion With the Boston Globe Around Expletive-Laced Boston University COVID-19 Slogan
As schools prepare for the fall semester amid the COVID-19 pandemic, a group of Boston University students have created a new initiative to promote safety on campus. At the forefront of their campaign is the expletive slogan “F*CK IT WON’T CUT IT.” When the University filed a trademark to protect the phrase The Boston Globe featured Josh Gerben’s tweet which discussed the slogan and his take on filing.