In a sign of the times, the NCAA filed a trademark application for “MASK MADNESS” on December 23, 2020. The trademark will be used in association with face masks, as well as for campaigns promoting the use of the masks during the COVID-19 pandemic. If approved by the USPTO, the registration would prevent other individuals and companies from profiting off the slogan.

Newsweek shared founder Josh Gerben’s tweet breaking the story of the recent filing:

“Josh Gerben, the founder of the trademark law firm Gerben Intellectual Property, posted the news on his Twitter account Monday.”

Source: McDonald, Scott. “NCAA Files Federal Trademark on ‘Mask Madness’ to Mimic March Madness”. Newsweek.com. 28 Dec 2020.