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Over 120 coronavirus-related trademarks have been filed with the USPTO since the COVID-19 pandemic began. Of the many filings, only a few are likely to achieve registration. Josh Gerben was quoted by The Philadelphia Inquirer about why most of the coronavirus-related trademarks will be refused.
Following the postponement of the Tokyo Olympic Games due to the coronavirus pandemic, Puma was quick to file a trademark application for “PUMA TOKYO 2021.” Due to the strong trademark rights of the U.S. Olympic Committee, the application will likely be refused by USPTO. Josh Gerben was quoted by Law360 about the likelihood of Puma receiving a notice of opposition from the U.S. Olympic Committee.
AT&T Moblity as filed an opposition against trademark applicants Mark Thomann and Dormitus Brands for the word “CINGULAR.” The defendants argue that AT&T Mobility no longer has trademark rights in the word because it abandoned the name a decade ago. Eric Perrott was quoted by IPWatchDog about AT&T Mobility’s claims and the impact of zombie brands on consumer recognition.
A new legislation aimed at tackling fraudulent trademark filings was introduced to the House of Representatives on March 12, 2020. The Trademark Modernisation Act would allow for third-party evidence and establish expungement and ex parte proceedings. Eric Perrott was quoted by World Trademark Review explaining how the act could increase costs for clients.
Amazon and similar e-commerce websites have come under fire for shipping expired food from third-party sellers to consumers. As Amazon’s customer base grows, brand protection and consumer safety becomes increasingly important. Josh Gerben discussed the implications of Amazon shipping expired products for brand loyalty and trust.
A new bill was introduced in the House of Representatives on March 2, 2020 called the “Shop Safe Act.” The bi-partisan bill would hold e-commerce sites, such as Amazon, accountable for the harm caused by the sale of counterfeit goods. Josh Gerben was quoted by CNBC discussing the impact of the Shop Safe Act on consumer protection.
The Philadelphia Phillies recently unveiled changes to the Phillie Phanatic mascot. The update comes in the middle of a copyright lawsuit between the Philadelphia Phillies and the original costume designer, Harrison/Erickson. Josh Gerben was quoted by Bloomberg Law analyzing the reason behind the costume alterations.
Amidst an ongoing legal battle between the Philadelphia Phillies and Harrison/Erickson, the baseball team recently unveiled changes to the Phillie Phanatic costume. Josh Gerben was quoted by The New York Times discussing the intent behind the modifications made to the mascot.
Gerben IP has been recognized as a top firm by the World Trademark Review for trademark prosecution and strategy. In the World Trademark Review’s 2020 WTR 1000 report, compiled from surveys and feedback by attorneys and businesses, Gerben IP was acknowledged as being “highly specialised in the discipline and unstinting in its dedication to quality.”
Over the last decade, intellectual property filings have exploded and for the US and China specifically, trademark and patent rights have become key battlegrounds for economic power. Josh Gerben discussed the increasing importance of trademarks in today’s world amidst the growing concern of fraudulent filings being made by China in United States.
Kylie Jenner is adding to her trademark portfolio. She recently filed a total of 18 trademark applications for “KYLIE CON”, “KYLIE KON”, and “KYLIE MUSEUM”. Josh Gerben was quoted by AdAge analyzing the intent behind these filings.
NFL Quarterback Jimmy Garoppolo’s agent has filed various trademarks for “IT FEELS GREAT BABY” and “FEELS GREAT BABY”. Josh Gerben was quoted by NBC Sports regarding his analysis on what the trademark filings could bring in the future.
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