Josh Gerben Sparks Discussion With the Boston Globe Around Expletive-Laced Boston University COVID-19 Slogan 

As  schools prepare for the fall semester amid the COVID-19 pandemic, a group of Boston University students have created a new initiative to promote safety on campus. At the forefront of their campaign is the expletive slogan “F*CK IT WON’T CUT IT.”

Josh Gerben discovered the new phrase after the university filed a trademark application for it on August 6, 2020. The Boston Globe featured his tweet that first reported the slogan and his take on filing: “interesting choice for a public service announcement.”

Boston University filed a trademark on August 6th for:

F*CK IT WON'T CUT IT

The filing states that @BU_Tweets will use the phrase to promote awareness about smart behaviors for students during COVID-19.

Interesting choice for a public service announcement.#BostonUniversity pic.twitter.com/o6Mj1JG7mx

— Josh Gerben (@JoshGerben) August 11, 2020

Source: Annear, Steve. “Here’s why Boston University had the f-bomb in a trademark application for a COVID-19 campus initiative.” BostonGlobe.com. 11 August 2020.