Adidas and Reebok are suing hundreds of businesses and individuals for allegedly selling counterfeit products, which infringes on their trademark rights.
Eric Perrott offers potential reasoning for the multiple defendant lawsuit.
Naming multiple defendants in counterfeiting suits is a common strategy for trademark owners, particularly when handling large-scale cybersquatting, said Eric Perrott, a trademark and copyright attorney at Gerben Perrott, PLLC.
Perrott said this is the most cost-productive strategy for so many domain names. He said the law is set up so brand owners must police their own trademarks.
“It is a whack a mole, especially how easily you can create a new domain name,” Perrott said. “So it tends to be something that’s very easy for these to pop back up, but what it does do is give you additional power.”
Source: Handler, Samantha. www.bloomberglaw.com. “Adidas, Reebok Sue to Halt Knock-Off Goods, Infringing Websites”. 23 July 2021.