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Colorado Buffalos coach, Deion Sanders, recently filed a trademark application for “Confidence,” indicating Sanders’ plans to launch a men’s care line including deodorant, shaving cream, and more. Sports Illustrated and Josh Gerben discussed the probability of Sanders launching a men’s care line.
Tiger Woods and TaylorMade have officially confirmed their partnership on a new lifestyle brand, Sun Day Red. The new brand is a reference to Woods’ history of wearing red on Sundays and is in addition to the ongoing equipment deal between the pair. CNBC spoke with Josh Gerben about TaylorMade’s unique trademark filings for the new brand.
The Super Bowl is one of the most watched television events annually, with companies spending millions of dollars on advertisements during the game. So, why are so many companies afraid to actually use the term “Super Bowl” in their ads? Inc. spoke with Josh Gerben about the NFL’s trademark rights to the term “Super Bowl.”
Every year, World Trademark Review releases its WTR 1000 guide, highlighting the top individuals and firms practicing trademark law. This go-to guide is based on qualitative research such as depth of experience and market presence, as well as collecting feedback from peers and clients. In the 2024 WTR guide, Gerben IP was recognized in the DC Metro area as a top firm for trademark prosecution and strategy.
After 27 years, Nike and Tiger Woods have announced the end of their long-time partnership. The question remains: will Tiger Woods maintain ownership of his iconic TW logo? MarketWatch spoke with Josh Gerben about ownership rights of the trademark.
NewsAnchored, a company that claims to sell guaranteed news coverage on its various websites, is allegedly creating websites that look very similar to highly-reputable publications such as Rolling Stone, New York Post and more. Business Insider spoke with trademark attorney Eric Perrott about NewsAnchored’s practices.
Tyler Sheridan, creator of “Yellowstone” and owner of Bosque Ranch Craft Coffee, is suing Free Rein Coffee, owned by actor Cole Hauser. The lawsuit claims that the Free Rein logo is infringing on Bosque Ranch’s logo as they both consist of overlapping letters. CNN discussed the merits of the case with trademark attorney Josh Gerben.
The Philadelphia Eagles recently filed a trademark application for the phrase “Kelly Green,” following the summer debut of their throwback Kelly Green uniforms. CBS News discussed the Eagles’ new trademark filing and what it may mean with trademark attorney, Josh Gerben.
Earlier this year, Taco Bell sought to Cancel the trademark registrations for “Taco Tuesday,” stating that everyone should be able to use the phrase. Taco John’s, which owned the mark in 49 states, gave up its rights soon after. The holdout, Gregory’s Restaurant and Bar, which held the rights to the phrase in New Jersey, has decided to also forfeit its rights to the trademark. Josh Gerben spoke with CNN about why Gregory’s Restaurant and Bar ended up forfeiting its ownership rights of the “Taco Tuesday” trademark.
The Federal Circuit recently published an opinion that the USPTO did not have the right to strip a trademark or its registration, due to a false claim of incontestability. Law360 discussed the Federal Circuit’s opinion on the fraudulent declaration with Eric Perrott.
Elon Musk recently rebranded Twitter to “X” and announced that he wants the social media company to be an everything app, allowing its users to do everything from communicate, shop, watch entertainment and bank from one platform. The Wall Street Journal and Josh Gerben discussed what the rebrand potentially means for the social media company’s trademark strategy.
Elon Musk recently announced his decision to rebrand Twitter to X. The company will have a long road to owning trademark registrations to protect the new brand. Reuters spoke with Josh Gerben about the potential legal challenges the company could face in an attempt to protect the new brand with trademark registrations.
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