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Lamar Jackson’s legal team is opposing the registration of a some “EIGHT” centric trademarks filed by Troy Aikman. Jackson’s team claims that if registered, Aikman’s trademarks will likely be confused with Jackson’s “8” trademarks. Sports Illustrated credits trademark attorney Josh Gerben and ESPN for breaking the story.
Since the attempt on Donald Trump’s life, thousands of listings for merchandise have appeared online. Most of this merchandise uses pictures from the assassination attempt, which could lead to legal ramifications for the sellers. The Washington Post spoke to Josh Gerben regarding the legal issues sellers could face by using this imagery.
After an ongoing trademark battle, a Luxembourg court recently ruled that McDonald’s no longer has the right to exclude others from using the term “BIG MAC” in conjunction with chicken sandwiches. The ruling was made after the court determined that McDonald’s has not upheld the trademark requirement to market Big Mac chicken sandwiches within the last five years. Inc asked Josh Gerben about this ruling and if it would have any significant impact on McDonald’s.
In May 2023, the USPTO published proposed changes to their trademark fees for 2025, as part of their plan to reduce pendency. However, many trademark practitioners have spoken out against the proposed changes, worrying that they may have an adverse effect on small businesses and legitimate trademark filers. World Trademark Review spoke with Eric Perrott about the proposed trademark fee increases.
After launching a brand new trademark search system in November 2023, the USPTO has announced it will be developing further updates to the system’s interface. This comes after several months of feedback from users regarding the new system’s lack of intuitiveness. World Trademark Review spoke with Eric Perrott regarding the use of third party alternatives to the system.
Colorado Buffalos coach, Deion Sanders, recently filed a trademark application for “Confidence,” indicating Sanders’ plans to launch a men’s care line including deodorant, shaving cream, and more. Sports Illustrated and Josh Gerben discussed the probability of Sanders launching a men’s care line.
Tiger Woods and TaylorMade have officially confirmed their partnership on a new lifestyle brand, Sun Day Red. The new brand is a reference to Woods’ history of wearing red on Sundays and is in addition to the ongoing equipment deal between the pair. CNBC spoke with Josh Gerben about TaylorMade’s unique trademark filings for the new brand.
The Super Bowl is one of the most watched television events annually, with companies spending millions of dollars on advertisements during the game. So, why are so many companies afraid to actually use the term “Super Bowl” in their ads? Inc. spoke with Josh Gerben about the NFL’s trademark rights to the term “Super Bowl.”
Every year, World Trademark Review releases its WTR 1000 guide, highlighting the top individuals and firms practicing trademark law. This go-to guide is based on qualitative research such as depth of experience and market presence, as well as collecting feedback from peers and clients. In the 2024 WTR guide, Gerben IP was recognized in the DC Metro area as a top firm for trademark prosecution and strategy.
After 27 years, Nike and Tiger Woods have announced the end of their long-time partnership. The question remains: will Tiger Woods maintain ownership of his iconic TW logo? MarketWatch spoke with Josh Gerben about ownership rights of the trademark.
NewsAnchored, a company that claims to sell guaranteed news coverage on its various websites, is allegedly creating websites that look very similar to highly-reputable publications such as Rolling Stone, New York Post and more. Business Insider spoke with trademark attorney Eric Perrott about NewsAnchored’s practices.
Tyler Sheridan, creator of “Yellowstone” and owner of Bosque Ranch Craft Coffee, is suing Free Rein Coffee, owned by actor Cole Hauser. The lawsuit claims that the Free Rein logo is infringing on Bosque Ranch’s logo as they both consist of overlapping letters. CNN discussed the merits of the case with trademark attorney Josh Gerben.
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