The words: Business Insider stacked vertically

July 24, 2023

Insider Discusses How Protectable the New X Logo is with Josh Gerben

Elon Musk recently announced that he would rebrand the Twitter platform to “X” and unveiled the new logo. The X logo, which resembles a Unicode character, may be difficult to protect with a trademark registration, especially since rival Meta, already owns a trademark for an “X” logo. Business Insider spoke with trademark attorney Josh Gerben about some of the challenges the X logo might face to become federally registered with the USPTO.

July 18, 2023

CNN Quotes Josh Gerben About the Ending of “Taco Tuesday” Trademark Battle

Taco John’s, which owned the trademark registration for “Taco Tuesday” in all states but New Jersey, has announced that it will be abandoning its registration. The restaurant chain explained that legal fees involved in fighting the Cancellation, initiated by Taco Bell, would be too expensive and would be making a donation to a non-profit instead. CNN spoke about Taco John’s decision with trademark attorney Josh Gerben.

June 28, 2023

Reuters and Josh Gerben Discuss Mattel’s Attempt to Block Burberry’s ‘BRBY’ Trademark

Mattel, the manufacturer of Barbie, is attempting to block the registration of a “BRBY” trademark, filed by Burberry. Mattel claims that if registered, the “BRBY” trademark could cause consumers to confuse the brands. Reuters discussed Mattel’s case with trademark attorney Josh Gerben.

June 28, 2023

AdAge Quotes Josh Gerben Regarding Mattel’s Attempt to Block Burberry’s ‘BRBY’ Trademark Application

Barbie manufacturer, Mattel recently filed a Notice of Opposition against a trademark application filed by Burberry. Mattel claims the trademark, “BRBY,” is phonetically identical to its Barbie brand, especially as there are no vowels to guide the pronunciation of the word. AdAge spoke to trademark attorney Josh Gerben about Mattel’s brand protection strategy.

June 27, 2023

CNN Speaks to Josh Gerben About the Ending of Diageo and Diddy’s Partnership

A 15-year partnership between Diageo and Sean “Diddy” Combs has ended with a racial discrimination lawsuit. Combs has accused the company of not marketing his spirit brands in the same way it marketed other brands. CNN and Josh Gerben discussed the potential reason for the end of the partnership.

June 26, 2023

CNN Discusses Updates to the “Taco Tuesday” Trademark Case with Josh Gerben

In May 2023, Taco Bell filed a Petition to Cancel the trademark registration for “Taco Tuesday.” The owners of the registrations, Taco John’s and The Gregory Hotel have submitted responses to the filing. CNN and Josh Gerben spoke about the how the “Taco Tuesday” case will likely proceed.

June 9, 2023

CNBC Speaks with Josh Gerben About Inter Miami FC’s Recent Trademark Filing

Since Lionel Messi announced that he will be playing for Major League Soccer’s Inter Miami FC, ticket and merchandise sales have exponentially increased as fans look forward to seeing the Argentine soccer star play. In advance of Messi’s arrival, the team has filed a trademark application with the USPTO. CNBC and Josh Gerben spoke about the trademark application.

June 9, 2023

Bloomberg Speaks to Eric Perrott Regarding the Supreme Court’s Decision in Jack Daniel’s Trademark Case

The US Supreme Court recently ruled that the Rogers test, used to identify whether the unauthorized use of a trademark has artistic relevance, is not an applicable test when an alleged infringer is using another entity’s trademark as or within the infringer’s mark. This ruling comes from an appeal by Jack Daniel’s to be able to sue the owner of the spoof dog toys “Bad Spaniels,” for trademark infringement. Bloomberg and Eric Perrott discussed the effect the Supreme Court ruling will have on trademark law.

May 25, 2023

CNBC and Josh Gerben Discuss JPMorgan’s Trademark Filing for “IndexGPT”

Earlier this month, the financial institution filed a trademark application to protect a ChatGPT-like A.I. software that would be able to select investments for customers. CNBC discusses the implications of the trademark filing with Josh Gerben.

May 25, 2023

The Washington Post Speaks to Josh Gerben About the Washington Commanders’ Trademark Refusal

The USPTO recently refused the Washington Commanders’ trademark due to an existing registration for “Commanders Classic” an annual collegiate football game. The government agency also referenced a few pending trademark applications as another reason for the refusal. The Washington Post and Josh Gerben discussed how these refusals may affect the Commanders.

May 23, 2023

The Wall Street Journal Quotes Josh Gerben Regarding “Taco Tuesday Trademark Case

Taco Bell recently filed a Petition to Cancel existing trademark registrations for the phrase “Taco Tuesday.” The fast food chain believe that everyone should be able to celebrate and eat tacos, but the trademark owners plan to fight for the registration. The Wall Street Journal discussed the case with trademark attorney Josh Gerben.

May 22, 2023

Bloomberg Discusses the USPTO’s Proposed Fee Changes with Josh Gerben

In May 2023, the United States Patent and Trademark Office (USPTO) announced its plans to raise trademark fees by November 2024. Bloomberg and Josh Gerben discuss the potential reasons for the proposed changes, as well as how they could affect trademark applicants.

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