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The company behind Donald Trump’s social media, Truth Social, filed a trademark application to protect “TruthFi” indicating an intent to offer a crypto-currency payment service under the name. The New York Times and trademark attorney Josh Gerben discuss what the filing might mean for the social media company.
The judge in the Penn State University trademark infringement case has refused to toss out the apparel company’s counterclaims that its use of of retro Penn State logos were ornamental. Bloomberg and Josh Gerben discuss this ruling and its potential impact.
The trademark dispute between the Tiger Woods and TaylorMade apparel company Sun Day Red and Tigeraire has now moved to federal court. CNBC and Josh Gerben discussed the lawsuit, which accuses Tigeraire of attempting to capitalize off of the popularity of the Sun Day Red brand.
A company that makes cooling products for athletes, named Tigeraire, claims that Tiger Woods and his Sun Day Red brand have “unlawfully hijacked” Tigeraire’s logo into their design. NBC News consulted with trademark attorney Josh Gerben about the dispute.
TikTok creator Jools Lebron recently went viral for the phrase “very demure, very mindful.” Unfortunately, before she could protect the phrase with a trademark, a squatter filed to trademark it with the USPTO. Mashable spoke to Josh Gerben about Lebron’s trademark dispute and why it’s important to file trademarks as soon as possible.
In the final minutes of the Team USA v Team France Olympic basketball game, Stephen Curry celebrated with a “night, night” to France. After the Team USA win, Curry filed to protect “NUIT. NUIT.” (or night, night in French) as a trademark in Europe and the United States. Bleacher Report credits trademark attorney Josh Gerben with breaking the news about the trademark filing.
Lamar Jackson is opposing the registration of a few “EIGHT” centric trademarks filed by Troy Aikman. Jackson, who owns multiple “8” trademark registrations believes that consumers will be confused by Aikman’s trademarks. Sportico quoted Josh Gerben about the dispute might be resolved.
Lamar Jackson’s legal team is opposing the registration of a some “EIGHT” centric trademarks filed by Troy Aikman. Jackson’s team claims that if registered, Aikman’s trademarks will likely be confused with Jackson’s “8” trademarks. Sports Illustrated credits trademark attorney Josh Gerben and ESPN for breaking the story.
Since the attempt on Donald Trump’s life, thousands of listings for merchandise have appeared online. Most of this merchandise uses pictures from the assassination attempt, which could lead to legal ramifications for the sellers. The Washington Post spoke to Josh Gerben regarding the legal issues sellers could face by using this imagery.
After an ongoing trademark battle, a Luxembourg court recently ruled that McDonald’s no longer has the right to exclude others from using the term “BIG MAC” in conjunction with chicken sandwiches. The ruling was made after the court determined that McDonald’s has not upheld the trademark requirement to market Big Mac chicken sandwiches within the last five years. Inc asked Josh Gerben about this ruling and if it would have any significant impact on McDonald’s.
In May 2023, the USPTO published proposed changes to their trademark fees for 2025, as part of their plan to reduce pendency. However, many trademark practitioners have spoken out against the proposed changes, worrying that they may have an adverse effect on small businesses and legitimate trademark filers. World Trademark Review spoke with Eric Perrott about the proposed trademark fee increases.
After launching a brand new trademark search system in November 2023, the USPTO has announced it will be developing further updates to the system’s interface. This comes after several months of feedback from users regarding the new system’s lack of intuitiveness. World Trademark Review spoke with Eric Perrott regarding the use of third party alternatives to the system.
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