CNN and Josh Gerben Discuss the Mondelez v Aldi Infringement Lawsuit
Mondelez sues Aldi for copying snack packaging. Josh Gerben tells CNN the case hinges on whether consumers are misled into buying lookalike products.
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Josh Gerben Explains the Viability of ‘DA POPE’ Trademarks to Axios
Multiple ‘DA POPE’ trademark filings followed the rise of Pope Leo XIV, but legal experts say the USPTO is unlikely to approve them—here’s why.
Josh Gerben Analyzes Lamar Jackson’s Legal Action Against Dale Earnhardt Jr. for Sports Illustrated
Trademark attorney Josh Gerben analyzes Lamar Jackson’s opposition to Dale Earnhardt Jr.’s trademark filing over the use of the number 8.
Josh Gerben Provides Analysis to NBC News About the NBA’s New “Inside Stuff” Trademark Filing
The NBA’s new trademark filing hints at a possible return of NBA Inside Stuff. Could it be a TV, YouTube, or TikTok show? Josh Gerben shares insights.
Inc and Josh Gerben Discuss DOGE’s Potential Impact on the USPTO
Trademark registration currently takes ~10 months, but DOGE’s review of the USPTO could cause major delays. Inc and Josh Gerben discuss what this means for brand owners.
Forbes Quotes Josh Gerben About Neuralink’s “TELEPATHY” Trademark Application
Neuralink’s trademark filings hint at human telepathy. Forbes quotes attorney Josh Gerben on the ethical, privacy, and commercial implications.
WIRED Speaks with Josh Gerben About Neuralink’s “TELEPATHY” Trademark Filing
Neuralink’s trademark filings hint at telepathic tech. WIRED and attorney Josh Gerben analyze what the applications reveal about the company’s future plans.
The Wall Street Journal Credits Josh Gerben with Finding Trump Org’s Trademark for a Virtual World
The Trump Organization filed a USPTO trademark for “TRUMP” in virtual reality and crypto. The Wall Street Journal cites Josh Gerben for discovering the filing.
Yahoo Sports Credits Josh Gerben with Discovery of Howie Roseman’s “I BLEED FOR THIS CITY” Trademark
After being hit by a beer can at the Eagles’ Super Bowl parade, GM Howie Roseman filed a trademark for ‘I Bleed for This City.” Filing was found by Josh Gerben.
Cam Jurgens Files Trademark for “JURGY” with Gerben IP
Cam Jurgens files a trademark for ‘Jurgy’ with Gerben IP. Learn how the NFL player is protecting his brand and the importance of trademark registration.
Gerben IP Recognized as Top Trademark Firm for 2025
Every year, World Trademark Review releases its WTR 1000 guide, highlighting the top individuals and firms practicing trademark law. This go-to guide is based on qualitative research such as depth of experience and market presence, as well as collecting feedback from peers and clients. In the 2025 WTR guide, Gerben IP was recognized in the DC Metro area as a top firm for trademark prosecution and strategy.
CNBC Speaks with Josh Gerben About WNBA’s “DETROIT SHOCK” Trademark Application
Josh Gerben discusses WNBA’s “DETROIT SHOCK” trademark application with CNBC, analyzing its potential impact on the team’s revival and branding.
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