Trademark Attorneys Trusted For Our Experience®
MrBeast’s new trademark for “MrBeast Financial” signals plans to enter the banking world, a rare move for a creator. Trademark attorney Josh Gerben explains why it’s risky.
The USPTO refused Bill Belichick’s trademark applications, citing Patriots’ existing trademarks. Josh Gerben explains why the refusals were inevitable.
Ohio State challenges ‘BUCKEYE TEARS’ trademark for liquor. Josh Gerben explains why proving confusion may be tough—unless OSU branding is used.
Bill Belichick files a trademark for “GOLD DIGGER” jewelry—linking to girlfriend Jordon Hudson. Josh Gerben weighs in on the legal strategy behind the filing.
Espn and Josh Gerben discuss Lamar Jackson’s withdrawal of his USPTO challenge to Troy Aikman’s “EIGHT” trademarks, clearing the way for Aikman’s registrations.
Josh Gerben explains why Novo Nordisk likely hasn’t sued Hims in its Wegovy IP cases, noting a prior business deal could complicate potential legal claims.
Josh Gerben discusses the Lululemon vs. Costco trademark infringement lawsuit with Inc., explaining the unique aspects of the case and predicting a likely settlement due to high litigation risks for both sides.
Josh Gerben analyzes trademark issues tied to potential WNBA team names in Philadelphia, revealing legal hurdles with names like Rage, Freedom, and Revolution.
Lululemon has sued Costco for trademark infringement over lookalike apparel. Trademark attorney Josh Gerben told the Financial Times the case is likely to settle, as both sides face significant risks if it goes to trial.
OpenAI faces a trademark lawsuit from iyO over use of “io.” A restraining order was granted, and Josh Gerben tells Fortune that the case could push OpenAI to rebrand.
The Wall Street Journal credits Josh Gerben with finding the Trump Organizations trademark filings for mobile phones and wireless services.
Trump’s company has filed trademark applications for “T1” and “TRUMP” covering mobile phones and wireless services—signaling a potential move into telecom. Josh Gerben discusses the filings’ implications with Bloomberg.
Contact an Attorney Today
