Josh Gerben and Reuters Discuss Novo Nordisk’s Possible Legal Claims Against Hims
Josh Gerben explains why Novo Nordisk likely hasn’t sued Hims in its Wegovy IP cases, noting a prior business deal could complicate potential legal claims.
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Josh Gerben Discusses the Lululemon vs Costco Lawsuit with Inc.
Josh Gerben discusses the Lululemon vs. Costco trademark infringement lawsuit with Inc., explaining the unique aspects of the case and predicting a likely settlement due to high litigation risks for both sides.
Josh Gerben Analyzes the Viability of Potential WNBA Philadelphia Team Names for the Inquirer
Josh Gerben analyzes trademark issues tied to potential WNBA team names in Philadelphia, revealing legal hurdles with names like Rage, Freedom, and Revolution.
Josh Gerben Analyzes the Lululemon v Costco Lawsuit for Financial Times
Lululemon has sued Costco for trademark infringement over lookalike apparel. Trademark attorney Josh Gerben told the Financial Times the case is likely to settle, as both sides face significant risks if it goes to trial.
Josh Gerben Analyzes Lawsuit between iyO and OpenAI for Fortune
OpenAI faces a trademark lawsuit from iyO over use of “io.” A restraining order was granted, and Josh Gerben tells Fortune that the case could push OpenAI to rebrand.
The Wall Street Journal Credits Josh Gerben with Finding Trump Mobile Trademark Filings
The Wall Street Journal credits Josh Gerben with finding the Trump Organizations trademark filings for mobile phones and wireless services.
Josh Gerben Discusses the “TRUMP” Mobile Trademark Filings with Bloomberg
Trump’s company has filed trademark applications for “T1” and “TRUMP” covering mobile phones and wireless services—signaling a potential move into telecom. Josh Gerben discusses the filings’ implications with Bloomberg.
CNN and Josh Gerben Discuss the Mondelez v Aldi Infringement Lawsuit
Mondelez sues Aldi for copying snack packaging. Josh Gerben tells CNN the case hinges on whether consumers are misled into buying lookalike products.
Josh Gerben Explains the Viability of ‘DA POPE’ Trademarks to Axios
Multiple ‘DA POPE’ trademark filings followed the rise of Pope Leo XIV, but legal experts say the USPTO is unlikely to approve them—here’s why.
Josh Gerben Analyzes Lamar Jackson’s Legal Action Against Dale Earnhardt Jr. for Sports Illustrated
Trademark attorney Josh Gerben analyzes Lamar Jackson’s opposition to Dale Earnhardt Jr.’s trademark filing over the use of the number 8.
Josh Gerben Provides Analysis to NBC News About the NBA’s New “Inside Stuff” Trademark Filing
The NBA’s new trademark filing hints at a possible return of NBA Inside Stuff. Could it be a TV, YouTube, or TikTok show? Josh Gerben shares insights.
Inc and Josh Gerben Discuss DOGE’s Potential Impact on the USPTO
Trademark registration currently takes ~10 months, but DOGE’s review of the USPTO could cause major delays. Inc and Josh Gerben discuss what this means for brand owners.
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