AdAge Speaks to Josh Gerben About Brands Taking Action Against Dupes
Josh Gerben spoke with AdAge about the rise of trademark lawsuits over “dupe” products and why brands must be strategic when deciding to take legal action.
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Josh Gerben Analyzes the Lawsuit Between Stateside and Anheuser-Busch for the Inquirer
Philadelphia’s Stateside Brands sued Anheuser-Busch for copying its Surfside can design. Josh Gerben explains the trademark issues behind the case.
Josh Gerben Explains How Unusual the ‘MrBeast Financial’ Trademark Filing is to Business Insider
MrBeast’s new trademark for “MrBeast Financial” signals plans to enter the banking world, a rare move for a creator. Trademark attorney Josh Gerben explains why it’s risky.
Josh Gerben Analyzes Bill Belichick Trademark Refusals for ESPN
The USPTO refused Bill Belichick’s trademark applications, citing Patriots’ existing trademarks. Josh Gerben explains why the refusals were inevitable.
CBS Sports Quotes Josh Gerben About OSU’s Challenge to ‘BUCKEYE TEARS’ Trademark
Ohio State challenges ‘BUCKEYE TEARS’ trademark for liquor. Josh Gerben explains why proving confusion may be tough—unless OSU branding is used.
Boston Globe Quotes Josh Gerben’s Analysis of Belichick’s ‘GOLD DIGGER’ Trademark
Bill Belichick files a trademark for “GOLD DIGGER” jewelry—linking to girlfriend Jordon Hudson. Josh Gerben weighs in on the legal strategy behind the filing.
Josh Gerben and ESPN Discuss How Lamar Jackson Ended Dispute with Aikman Over Trademarks
Espn and Josh Gerben discuss Lamar Jackson’s withdrawal of his USPTO challenge to Troy Aikman’s “EIGHT” trademarks, clearing the way for Aikman’s registrations.
Josh Gerben and Reuters Discuss Novo Nordisk’s Possible Legal Claims Against Hims
Josh Gerben explains why Novo Nordisk likely hasn’t sued Hims in its Wegovy IP cases, noting a prior business deal could complicate potential legal claims.
Josh Gerben Discusses the Lululemon vs Costco Lawsuit with Inc.
Josh Gerben discusses the Lululemon vs. Costco trademark infringement lawsuit with Inc., explaining the unique aspects of the case and predicting a likely settlement due to high litigation risks for both sides.
Josh Gerben Analyzes the Viability of Potential WNBA Philadelphia Team Names for the Inquirer
Josh Gerben analyzes trademark issues tied to potential WNBA team names in Philadelphia, revealing legal hurdles with names like Rage, Freedom, and Revolution.
Josh Gerben Analyzes the Lululemon v Costco Lawsuit for Financial Times
Lululemon has sued Costco for trademark infringement over lookalike apparel. Trademark attorney Josh Gerben told the Financial Times the case is likely to settle, as both sides face significant risks if it goes to trial.
Josh Gerben Analyzes Lawsuit between iyO and OpenAI for Fortune
OpenAI faces a trademark lawsuit from iyO over use of “io.” A restraining order was granted, and Josh Gerben tells Fortune that the case could push OpenAI to rebrand.
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