In May 2023, the United States Patent and Trademark Office (USPTO) announced its plans to raise trademark fees by November 2024. Bloomberg and Josh Gerben discuss the potential reasons for the proposed changes, as well as how they could affect trademark applicants. “I am concerned that this will deter certain small business owners from being able to actually file the trademarks […]
Fast food company, Taco Bell has filed a Petition to Cancel the trademark registration for “TACO TUESDAY.” Taco Bell wants everyone to be able to use the phrase without worry of legal recourse from the trademark owner, a small restaurant chain called Taco John’s. CNN discussed Taco Bell’s Petition with trademark attorney Josh Gerben. U.S. trademark law “prevents the registration of […]
In the beginning of May, the United States Patent and Trademark Office quietly released information regarding its plan to increase some trademark fees. World Trademark Review spoke to Eric Perrott about the proposed fee changes and what they might mean for trademark applicants and owners. Some of the proposed fee changes are thought to be a way to speed up trademark […]
Just a few days after Adidas filed a Notice of Opposition against Black Lives Matter’s trademark application for a three-stripe logo, the sportswear company has indicated that it will withdraw the court action. Business Insider and Josh Gerben discuss the decision to retract the complaint and what it may mean for other organizations facing similar filings from Adidas. “It appears that […]
Adidas has been very aggressive in the protecting of its three-stripe trademark. Most recently the sports apparel company has filed an Opposition with the USPTO to block the registration of a three-stripe logo for the Black Lives Matter organization. AdAge discussed this Opposition with trademark attorney Josh Gerben, who spotted the court action. “Adidas would face an uphill battle in winning […]
The Philadelphia Phillies have filed trademark applications with the USPTO in order to protect the phrase “BEDLAM AT THE BANK.” This phrase was uttered by Phillies radio announcer, Scott Franzke, to describe the scene at Citizens Bank Park after Bryce Harper hit the home run that sent the Phillies to the 2022 World Series. The Philadelphia Inquirer discussed the trademark filing […]
Nike has initiated quite a few trademark infringement lawsuits in recent years, as well as filing trade dress trademark applications to protect its iconic sneaker designs. Business Insider spoke to trademark attorney Josh Gerben about the brand’s trademark enforcement strategy. It’s likely that the trade dress filings protecting Nike’s sneaker designs are related to the company’s efforts to eliminate the sale […]
Following it’s rebrand and subsequent trademark filings, Facebook’s parent company, Meta Platforms adopted a unique strategy in an attempt to ensure it has priority for Meta-related trademarks. Trademark attorney Josh Gerben spoke to Entrepreneur about the unusual strategy and what it may mean for the businesses suing the social media giant. Meta has been playing a game of “three-dimensional chess” in […]
Gerben IP has been recognized in the 2023 WTR 1000 as a top firm for trademark prosecution and strategy in Washington D.C., alongside a variety of ‘big’ firms across the United States and the world. The 2023 WTR 1000 also recognized both Josh Gerben, Esq. and Eric Perrott, Esq as leading individuals for trademark prosecution and strategy. Every year, World Trademark […]
Philadelphia 76ers star Joel Embiid has re-filed a trademark application with the USPTO for the phrase “Trust the Process.” The initial trademark application from 2018 is about to be cancelled because the basketball player has not proven that he is using the trademark yet. The Philadelphia Business Journal discusses the significance of the refiling with Josh Gerben. The United States Patent […]
Adidas recently lost a trademark dispute with Thom Browne Inc over its iconic “three-stripes” logo. The high-profile loss has many questioning if the apparel brand will make changes to its vigorous trademark enforcement strategy. Bloomberg spoke with Josh Gerben about the lawsuit and what it may mean for Adidas’ future enforcement strategies. “I don’t see this dissuading them because what they […]
The number of metaverse-related trademark applications submitted to the USPTO has seen a rapid decline over the course of 2022. The number of applications filed in October were half the number filed in March. Adweek discussed what the decline in trademark applications means with Josh Gerben. “The gold rush era of Web3 is over,” said Josh Gerben. “The folks that are […]
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