Josh Gerben Explains Taylor Swift’s New Trademark Filings to The Today Show
Taylor Swift turns to trademark law to fight AI content. Josh Gerben breaks down the strategy on The Today Show.
Taylor Swift turns to trademark law to fight AI content. Josh Gerben breaks down the strategy on The Today Show.
Taylor Swift turns to trademark law to fight AI deepfakes. Josh Gerben explains to CNN how “confusingly similar” standards may expand protection.
Taylor Swift’s new trademarks aim to combat AI content. Josh Gerben explains how they may allow broader enforcement beyond exact copies to the BBC.
Taylor Swift files trademarks to protect her voice and image from AI misuse. Josh Gerben explains how trademark law may expand identity protection.
After a USPTO refusal, Nike faces an uphill battle to register Bronny James’ ‘B9’ logo. Josh Gerben explains to ESPN what it will take to overcome the decision.
DeSantis backs renaming Palm Beach airport after Trump as trademark filings emerge. Josh Gerben explains the legal implications.
George Gervin and Caleb Williams clash over ‘Iceman’ trademarks. Josh Gerben explains priority, opposition rights, and a Chuck Liddell wildcard.
Caleb Williams files to trademark “Iceman.” Josh Gerben explains the USPTO process, including review timelines and potential opposition to the Athletic.
Caleb Williams files to trademark “Iceman.” Josh Gerben explains to NBC Sports that the filings tied to a signature play silhouette from a key Green Bay moment.
New USPTO leadership has reduced the trademark backlog, but delays remain in other areas. Eric Perrott discusses the latest trademark prosecution metrics.
Patrick Mahomes and Travis Kelce were sued over their 1587 Prime restaurant. Josh Gerben told ESPN the sneaker company faces a tough trademark case.
The Trump Organization filed airport-related trademarks tied to President Trump’s name. Josh Gerben explains why the move is unprecedented.
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