NBC Sports Quotes Josh Gerben About Caleb Williams’ Iceman Trademark

Chicago Bears quarterback, Caleb Williams, recently filed trademarks with the USPTO to protect his nickname ‘Iceman.’

Josh Gerben explains the origin of the trademarks.

Attorney Josh Gerben was the first to spot the filing. He explained that the name and other trademark filings are tied to the “silhouette of Williams mid-throw, inspired by a pivotal fourth-and-8 play during a playoff matchup in Green Bay last season.”

Source: Florio, Mike. https://www.nbcsports.com. “Caleb Williams seeks trademark protection for ‘Iceman’”. 18 March 2026.