Josh Gerben Discusses the “TRUMP” Mobile Trademark Filings with Bloomberg

Trump Org recently filed trademark applications to protect “T1” and “TRUMP” for mobile phones and wireless services.

Josh Gerben and Bloomberg discuss the implications of the intent-to-use trademark filings. 

“While a trademark filing doesn’t guarantee a product launch, the specificity of the applications points to serious consideration,” Josh Gerben, a trademark attorney and founder of Gerben IP law firm wrote in a blog post on Friday.

The trademark filings suggests that the Trump-branded mobile phone and service would complete with companies like Verizon, AT&T, and T-Mobile, Gerben wrote.

“It would mark a significant expansion for Trump’s private business, which has historically focused on real estate, hospitality, and branded merchandise,” he said.

Source: Griffis, Kelcee. https://www.bloomberg.com. “Trump Seeks to Register His Name for Mobile Phone Service”. 13 June 2025.