Josh Gerben Provides Analysis to NBC News About the NBA’s New “Inside Stuff” Trademark Filing

The NBA recently filed a trademark application with the USPTO, indicating that it might bring back the icon highlight show NBA Inside Stuff.

NBC News and Josh Gerben discuss what the trademark filing may indicate about the NBA’s future plans.

The “INSIDE STUFF” trademark filing indicates that the NBA plans to use the mark for a television show.

Josh Gerben noted that “television does not necessarily mean linear TV. The name could be used in the form of a YouTube or TikTok show.”

“This is great intellectual property for the league,” Gerben said. “I think it makes a lot of business sense right now.”

Gerben thinks it is likely that the league will try to license the IP to one of its media partners.

Source: Sherman, Alex. https://www.nbcnews.com. “NBA may bring back iconic highlight show ‘NBA Inside Stuff”. 19 March 2025.