General
Be a Good Corporate Citizen During the COVID-19 Pandemic
Brand reputations will be built and destroyed based on how companies handle coronavirus responses, so it is incredibly important to be a good corporate citizen.
Brand reputations will be built and destroyed based on how companies handle coronavirus responses, so it is incredibly important to be a good corporate citizen.
Monro sent a letter to its Landlords on April 17, 2020 indicating that it would be withholding rent for a 6 month period starting May 1, 2020.
Eli Lilly filed three new trademark applications for “COV-BEAT,” “COV-BLOCK,” and “COV-BARRIER.” The company intends to use the trademarks for medical research.
Zuffa, LLC, the entity that owns the UFC’s intellectual property, has filed 22 new trademark applications for “FIGHT ISLAND” and “UFC FIGHT ISLAND.”
Since the COVID-19 pandemic began, the USPTO has seen a significant surge in coronavirus-related trademark filings. Find the complete list here.
Gilead Sciences has filed a trademark application a bottle design to be used in connection with “pharmaceutical preparations for the treatment of coronavirus.”
Ensuring the name and brand of your IT company is protected is important. The best way to protect the brand of your IT company is a US trademark registration.
On April 6, Tom Brady‘s company, TEB Capital Management Inc., filed two intent-to-use trademark applications for “Tompa Bay” and “Tampa Brady."
New York State has filed four new trademark applications for “NY ♥ YOU.” The slogan will be used on clothing and to promote economic recovery in the state.
VICE Media has filed a trademark for “SHELTER IN PLACE.” The media company intends to use the mark in association with a show documenting the COVID-19 pandemic.
Copyright law is one of 3 major forms of intellectual property. Copyrights protect “creative works,” and give authors and creators protection for their IP.
NBCUniversal has filed two trademarks for “TOGETHER STARTS HERE” which is a play on its “COMEDY STARTS HERE” slogan.