Kobe Bryant, LLC Files 3 New Trademark Applications
Kobe Bryant’s family has filed three new trademark applications since his tragic passing.
The filings were made by Kobe Bryant, LLC, an entity that was created just a few months ago.
The most recent application was filed on June 6 for a logo that consists of Kobe’s signature, the number 24 and his name in print. It was filed on an intent-to-use basis, meaning that Kobe Bryant, LCC plans to use the mark in association with a mobile app, a clothing brand, television programs, and the licensing of intellectual property. The entity also filed a trademark application for his name on its own to be used with the same list of goods and services
A third trademark in the shape of a gold seal was submitted on May 14. The logo is intended to be used on trading cards, stationary, temporary tattoos, clothing, basketballs, exercise bands, fitness balls, toys, balloons, bobble heads and more.
As for Kobe Bryant’s final trademark application before his passing, the “MAMBACITA” trademark was recently approved by the USPTO and published for opposition. If Kobe’s family hopes to use the trademark of his daughter’s nickname, they will likely have its registration soon.
Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
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