The holding company for all of Donald Trump’s business-related trademarks, DTTM Operations, LLC, has filed a new trademark application for “TELERALLY.”
The application was filed on July 14 and indicates that DTTM Operations, LLC has an intent to use the ‘TELERALLY’ mark for “organizing events in the field of politics and political campaigning.” Following the filing on July 14th, President Trump used the phrase on July 17th in association with campaign’s first virtual rally.
One interesting thing to note about the filing is that the entity listed as the owner of the trademark appplication (DTTM Operations, LLC) is the same entity that owns all of Donald Trump’s business-related trademarks. This includes trademarks for his hotels, apartment complexes, golf courses and more.
However, there is another entity, Donald J. Trump for President, Inc, that owns the trademarks for his campaign-related filings. Among these filings are his slogans “MAKE AMERICA GREAT AGAIN” and “KEEP AMERICA GREAT.”
Typically, the entity that owns a trademark is the one that will be using and licensing it. It is odd that the “TELERALLY” trademark was filed under the business-related entity, rather than the campaign-related entity.
If this trademark is ultimately granted, it would allow the Trump campaign to be the only campaign to use “TELERALLY.” This, in theory, could prevent Joe Biden from using the term in association with any virtual rallies. That said, from a legal standpoint, the trademark will likely be considered too descriptive or generic to be approved by the USPTO.