Gerben IP’s Trademark Blog

Trademarks In The News

How Under Armour Kept the Joel Embiid Logo Secret

Prior to the announcement of the new Joel Embiid sneaker line with Under Armour, the sportswear company had been trying to keep the new brand and logo secret

Trademark Renewal Filings

USPTO Begins New Trademark Renewal Audit Program

The USPTO has begun a new audit program that requires some trademark owners to go beyond the normal requirements in renewing a trademark registration.

European Union Trademarks

What is the cost to register a trademark in the European Union?

Applications sent to the European Union Intellectual Property Office can be upwards of €850 euros, which is approximately $990 USD. These costs can increase or decrease depending on your preferred method of filing.

Trademarks In The News

New York Islanders File ‘THE BANK’ trademark for New Arena

The New York Islanders filed trademark applications for "THE BANK" and "FROM THE BARN TO THE BANK" following a deal for the naming rights of their new arena.

Trademark Infringement

How To Police and Enforce Trademark Rights

As a trademark owner, it is imperative you have a substantial enforcement program in place. These are specific steps you can take in order to monitor and police your mark.

General

A Comprehensive Guide to Starting a Law Firm

Starting a law firm is complicated. Attorney Josh Gerben discusses how he started his law firm and the items you should consider when hanging your shingle.

Trademarks In The News

Donald Trump’s Company Files for “TELERALLY” Trademark

The holding company for Donald Trump’s business-related trademarks, DTTM Operations, LLC, has filed a new trademark application for “TELERALLY.”

Trademarks In The News

What Booking.com Means for Trademark Owners

The U.S. Supreme Court recently held that the addition of “.COM” to a generic word could function as a protectable trademark.

Trademarks In The News

COVID-19 Expedited Trademark Filings

The USPTO launched a COVID-19 expedited trademark program for FDA-regulated products and services, allowing faster review for qualifying applications.

General

Law Firms That Received PPP Loans

The following list comprises the 14,310 law firms that received more than $150,000 in Paycheck Protection Program (PPP) loans.

Trademarks In The News

Yeezy, LLC Files Trademarks for “WEST DAY EVER” and New Logo

Kanye West’s company, Yeezy, LLC, filed two new trademark applications for clothing brands on June 26.

US Trademark Registration for Foreign Entities

Advantages of a U.S. Trademark Registration for Australian Businesses

As an Australian business owner, a U.S. trademark registration will protect you against infringement overseas. Read more for the full advantages of US trademark registration.