If you own or manage a business, you have at least one trademark- the name of your company. In addition to that, you most likely have product and service names, logos, slogans, and other trademarks that are valuable assets to your business. In order to protect these trademarks, it’s important to register them with the USPTO. Here are three main […]
Nearly a year and a half after Super Bowl LII, the Philadelphia Eagles’ trademark application for “PHILLY SPECIAL” is still pending before the USPTO. Back in 2017, immediately following Super Bowl LII, 10 trademark applications for “Philly Special” were filed by 10 different companies. It took the Eagles nearly 11 days to file their own application on February 15, making […]
In the health and beauty industry, branding is everything. A strong brand leads to greater customer loyalty, which you know is essential to your growth in the industry. For this reason, it is crucial for you to protect your brand through federal trademark registration in the United States. The following trademark tips for beauty brands show you how to develop […]
When it comes to selecting a name for a brand, product, or service, trademark attorneys often take a different approach than most marketers. Our main consideration is whether or not a name is unique enough to be protected with a federal trademark registration. However, finding a name that aligns with your brand, while still being unique enough to trademark, can […]
Chinese trademark registration provides many benefits to foreign-based companies. Many businesses, through manufacturing, distribution, and sales, will likely do business in China at some point. Therefore, it is best to obtain trademark registration in China as soon as possible, in order to avoid bad faith registrations and protect against counterfeiting. As your business grows, it is important to create an international […]
On September 11, the UFC filed a series of trademark applications for the phrase ‘BADDEST MOTHERFUCKER’ under the entity Zuffa, LLC. Among the list of goods and services to be offered under the mark are entertainment services, including live stage shows and mixed martial arts events, toys and action figures, and championship belts. The three trademark filings suggest that the […]
Back on August 8 of this year, The Ohio State University filed a trademark application for the word “THE,” claiming the mark was being used for a brand of clothing. Now, the USPTO has issued an initial refusal of the University’s application, citing two main issues with filing. First, the USPTO found that a prior application for the word “THE” […]
As of August 3rd, 2019, the USPTO will now require foreign trademark registrants to hire a U.S. trademark attorney to file their applications. Though it is highly recommended, United States citizens, permanent residents, and those filing through the Madrid Protocol are not required to work with a trademark attorney at this time. As you prepare to register your trademark with the […]
LA Gear and the Los Angeles Rams have finally settled their years-long dispute over the “LA RAMS” trademark. Dating all the way back to January of 2017, the dispute began with LA Gear filing an opposition against the Los Angeles Rams’ trademark application for “LA RAMS,” claiming the shared acronym made the marks too similar. Essentially, LA Gear thought consumers […]
When it comes to registering your trademark, don’t be tempted by DIY legal sites that provide little guidance and assistance throughout the process. Work with an experienced trademark attorney to ensure your trademark application process runs smoothly and quickly. As you begin the process to register your trademark with the United States Patent and Trademark Office, or USPTO, you may be […]
When should you start the trademark registration process for your company, brand, or service name? The answer is, as soon as humanly possible. The number one mistake that I have seen clients make over the 11 years that I’ve run my practice is falling in love with a name and having no ability to change it. That’s because if I […]
An interesting trademark filing has recently been made by the New England Patriots. The filing is for “DOUGH YOUR JOB,” an obvious play on Bill Belichick’s saying “DO YOUR JOB.” The filing indicates that the Patriots intend to sell a brand of ice cream using the phrase. This is where things get a little interesting. It does not appear the […]