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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Why It’s Important For Craft Brewers to Register Trademarks

There are over 3,000 craft breweries in the U.S., with more cropping up just about every day. When even the bigger beer brewery conglomerates are changing their advertising styles to seem in tune with the craft beer mindset, it’s certain that a major trend is afoot. That increasing popularity, however, means an increasingly crowded marketplace, […]

Should You Trademark (Protect) the Name of Your App?

APPs (or application software) are one of the biggest drivers of innovation for smartphones, both for users and developers. On the developer side, the relative ease of getting an APP into the store or marketplace for a particular device means that you can open up a vast audience for your program with very few roadblocks […]

How to Trademark a Clothing Brand – 5 Things to Know

The importance of a brand name in clothing and fashion means that trademark protection is all the more important if you plan to launch a new clothing and fashion company. Here are five things you should know about registering a fashion trademark.

Facebook Files Trademark for Its Own Brand of Drone

Social media giant Facebook recently filed a trademark for a brand of UAVs – unmanned aerial vehicles. These are typically referred to as “drones,” although their design, usage, and function can vary widely. Although Facebook has expressed interest in using UAVs or drones in the past, for various purposes, this filing is notable because it […]

Will Google Be Able to Trademark the Word Glass?

Google’s rollout of one of the first mainstream wearable technology devices – Google Glass – made a big splash in the technology sector. Generally, in the media and everyday conversation alike, it was referred to by that full name: Google Glass. Google, however, has made a contention, by filing an a trademark application through the […]

Obtaining a Trademark for a Food Product in 3 Steps

A brand is a key component of a food company or product’s success. Rarely will a food product be the only one of its type on the market – in all likelihood, there are several other competitors selling a similar product, each with their own brand reputation and distinct qualities that set them apart to […]

Apple’s Secret Trademark Filing in Trinidad and Tobago

If you were among the millions of fans staying up-to-date on Apple’s September 9th new product announcement event, you probably had a few expectations. It was no secret that a new phone was on the way, and Apple’s entry into the wearable tech market was heavily rumored to be unveiled. And sure enough, it was […]

Could the ALS Association have registered a trademark for the “Ice Bucket Challenge?”

If you’ve been on social media, watched a morning talk show, or basically set foot out of your house recently, it’s more than likely that you’ve heard about the “Ice Bucket Challenge” – and possibly participated in one yourself. The ALS Association, which has been a beneficiary of the Ice Bucket Challenge to the tune […]

USPTO Survey Reveals A Large Number of Illegitimate Trademark Registrations

Trademark applicants who are under the impression that it’s OK to file a trademark for a broad range of goods or services, even if you’re not actually doing business with all of those offerings: beware. The United States Patent & Trademark Office recently completed a survey of 500 randomly selected registered trademarks in order to […]

5 Steps to Obtain a Trademark for the Name of a Medical Practice

As a service provider in the medical industry, your name and reputation are likely to go a long way toward the success of your practice. A trademark can help you protect the integrity of both of those things by ensuring that you’re the only person, group, or organization that can use that name. A trademark […]

How to Trademark a Band Name

From novice musicians to established arena rock stars alike, one of the biggest things that a band has going for them – aside from their songs – is their name. After all, how many times do you hear (or ask) the question, “Who sings that?” Regardless of if you’re looking to make it big, or […]

How to Trademark the Name of a Toy

Bringing a new toy product to market requires a great deal of development and research – not to mention quite a bit of creativity. You’re identifying a need in the market, deciding what kind of toy you’d like to produce, designing it for manufacture, and either licensing it or overseeing production yourself. One key component […]