NCAA Files Trademark for “BATTLE IN THE BUBBLE”
The NCAA has filed a new trademark application for “BATTLE IN THE BUBBLE.”
The filing was just made with the USPTO on August 26 and indicates that the NCAA will offer “athletic contests, games, tournaments, exhibitions and other athletic events at the college level.” Essentially, this means that the NCAA intends to use the slogan in association with collegiate sports. The most obvious use of the slogan would be with the March Madness basketball tournament slated to begin in March.
Furthermore, the NCAA included language in the application indicating they plan to selling clothing using the “BATTLE IN THE BUBBLE” trademark. So consumers may be able to get a t-shirt commemorating sports in the era of COVID-19 as well.
Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
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