NCAA Files Trademark for “BATTLE IN THE BUBBLE”

The NCAA has filed a new trademark application for “BATTLE IN THE BUBBLE.”

The filing was just made with the USPTO on August 26 and indicates that the NCAA will offer “athletic contests, games, tournaments, exhibitions and other athletic events at the college level.”  Essentially, this means that the NCAA intends to use the slogan in association with collegiate sports.  The most obvious use of the slogan would be with the March Madness basketball tournament slated to begin in March.

Furthermore, the NCAA included language in the application indicating they plan to selling clothing using the “BATTLE IN THE BUBBLE” trademark.  So consumers may be able to get a t-shirt commemorating sports in the era of COVID-19 as well.

Josh Gerben, Esq.

Josh Gerben, Esq. is the founder and principal of Gerben IP. In 2008, Mr. Gerben started the firm to provide high-quality trademark services at reasonable prices. Today, he is recognized by the World Trademark Review as a top trademark filer, having registered over 8,000 trademarks. The contents of this blog are for informational purposes only and may not be relied on as legal advice.

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