Gerben IP’s Trademark Blog

General, Trademark Protection

Our Trademark Pricing and Process

The trademark application process can be lengthy and complicated. Hiring an attorney to handle the search, filing, and monitoring of your application not only increases the chance of successfully acquiring registration of your trademark, but it also frees up a significant amount of time for you to focus on growing your business. With over eleven years of experience providing trademark […]

How To's, International, International Registration, United Kingdom Trademarks

4 Steps to Register a United States Trademark as a U.K. Business

The 4 Steps Needed to register a U.S. trademark as a U.K.-based business: File in the United Kingdom first Hire a U.S.-based trademark attorney File your trademark application (either through the USPTO or the Madrid Protocol) Meet USPTO deadlines 1. File in the United Kingdom First Before you begin the process to register your trademark in the United States, you […]

General, The Basics, Trademark Filing, Trademark Infringement, Trademark Protection, Trademark Search

What Can a Trademark Attorney do for Your Business?

If you are a business owner looking to protect your brand, consider working with an experienced trademark attorney. Your attorney will conduct a comprehensive trademark search and also file your application with the USPTO and respond to Office Actions on your behalf. Once your trademark is registered, your attorney can monitor its use and work with you to take legal action against […]

General, Sports

Kawhi Leonard Files Trademark for WHAT IT DO BABY

Kawhi Leonard’s company, Kawhi Leonard LLC, filed two trademark applications with the USPTO on October 23, 2019. The first application was filed for a brand clothing with the trademark “WHAT IT DO BABY.” This phrase happens to be a meme from a viral Instagram post Kawhi made over the summer. The trademark filing suggests that WHAT IT DO BABY is […]

General, Trademark Filing

Who Should Own a Trademark?

The very first question on any trademark application is who will the owner of the trademark be? This is an incredibly important question to get correct, because if you answer it incorrectly, the resulting registration can be completely void and worthless. Who can own a federal trademark registration in the United States? There are various types of entities that can […]

General, Trademark Filing

Recent USPTO Rule Change No Longer Allows PO Boxes for Applicant Addresses

A recent USPTO policy change states that trademark applicants are no longer allowed to use PO boxes as the address of record in a trademark application and must now use a street address. This change arguably creates a problem for a lot of home-based businesses that would rather not list their home address in their application, as trademark documents are […]

Copyrights, General, The Basics

How to Copyright Your Website

If you are a business owner or blogger seeking protection for your website, you should begin the process to copyright your site by registering with the U.S. Copyright Office.  Here are the 5 steps to copyright a website: Determine the ownership of the website’s content. Determine what can be copyrighted. Work with an experienced copyright attorney. Submit your application to the […]

Beer, Wine & Spirits

Tips for Protecting Beer Brands

The craft beer industry has grown exponentially over the past 10 years and continues to grow with new brands and products entering the marketplace every day. However, it has also become a highly litigious area as everyone tries to carve out their own beer names within the industry. With disputes becoming more and more frequent, it’s important to ensure you […]

In The News

Amazon Files Extensive Trademark Application for “ALEXA”

Amazon has filed a new trademark application for the “ALEXA” brand. The application, filed on September 27, indicates that Amazon is planning to offer an extensive line of household items with the “ALEXA” name. Originally a voice device used with Amazon Echos, the new application suggests that the name will extend to physical items such as frying pans, dehumidifiers, waffle […]

How To's, Patents, The Basics

How to Patent a Product

Steps to patent a product provided by a patent attorney: Hire an experienced patent attorney. Determine whether you should consider a design patent, a utility patent, or both. Work with your patent attorney to conduct a patentability search. File your application with the USPTO. Respond to Office Actions by set deadlines. Hire an Experienced Patent Attorney As an inventor, you’ve likely […]

General, International, The Basics

Why Foreign Companies Should Register a Trademark in the U.S.

If you are a foreign business owner looking to tap into the large consumer market in the United States, begin by first registering your trademark with the USPTO.  It is important to file your trademark application in the U.S. as soon as possible to prevent others from registering a similar mark.  If you already have a registration of your trademark in […]

Trademark Search

How to Conduct a Proper Trademark Search

When you are investing a lot of energy, money, and time into starting or protecting your business and its intellectual property, the most important thing to know before filing a trademark application is whether another company or person already owns the same trademark you wish to register. Why are trademark searches important? In the event there is already a federal […]

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