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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

California Chrome Trademark: A Racing Horse Files For a Trademark

Shortly after California Chrome won the Preakness Stakes, the second leg of horse racing’s coveted and elusive Triple Crown, news emerged that the horse’s owners had filed to register the name as a trademark with the United States Patent & Trademark Office. In fact, they had made the filing on May 15th – before California […]

How To Trademark a Beer Name

Whether you’ve only discussed the idea over a few pints, or you’re an experienced home brewer ready to share your creations with the world, once you make the commitment to establishing your very own microbrewery, you need to start thinking about trademarking the name of your beer. Registering your beer name as a trademark is […]

How to Trademark a Brand Name

Tips on how to register your company’s brand name.

Why Free Trademark Searches Don’t Work

If you’re thinking about running a free trademark search, check out this video first.

How Do I Register my Clothing Line Trademark?

Gerben Law Firm examine whats aspects of your company and your clothing line can be protected by filing for a trademark, and how you can go about doing so.