Question: Do you need to file multiple trademark applications for different versions of your logo? Answer: Typically, you do not need to file trademark applications for various different versions of your logo. In most cases a single filing on the version of your logo used in the masthead of your website or the packaging of your products is sufficient. That […]
A trademark represents your brand or product. Names, logos, and slogans are common trademarks. A copyright, on the other hand, protects a work of authorship, including books, paintings, and even computer code. To ensure intellectual property is protected, work with your attorney to obtain a federal registration. What is a Trademark? A trademark is anything that represents your brand in the […]
Question: What trademark rights do I have while my trademark application is pending with the USPTO? Answer: The rights in a pending trademark application are very limited. You do not have the rights of a federal trademark registration until the USPTO reviews and approves your application. While your application will certainly hold your place in line and not allow someone […]
The San Francisco 49ers have filed a trademark application for “NINERS GANG.” This filing especially interesting, because Bay Area legend E-40 recently dropped a new single called “Niner Gang” in support of the 49ers. Following the success of the song in the Bay Area, the 49ers quickly moved to federally protect the phrase with a trademark application. The application was […]
Fox Media, LLC has filed a trademark application for “OK Boomer.” The filing, made on November 11, suggests that Fox intends to offer a reality, comedy and/or game show called OK BOOMER. Fox filed the application on a Section 1(b) basis, meaning that the media giant has a bona fide intent to use this name for a television show. These […]
Tim Tebow’s company, XV Enterprises LLC, filed a trademark application for a new logo on November 11. The application reveals that the logo consists of two Ts separated by a cross and will be used in connection with a variety of goods and services. The offerings include jewelry, clothing, personal appearances by a sports celebrity, motivational speaking, and an informational […]
As a business owner, you understand the importance of protecting your brand. That said, many businesses fail to take even the most basic steps to ensure a brand is receiving as much legal protection as possible. Here are the most common trademark mistakes I see clients make time and time again: Not working with an experienced trademark attorney Not conducting […]
One of the most critical questions in a trademark application is, “What are the goods and services associated with your trademark that you would like to protect?” This question is so critical because it sets the rights and scope for your trademark protection. United States trademark law protects your trademark as it relates to the goods or services that you […]
Anheuser-Busch has filed a trademark application for “Budweiser Zero.” The application, submitted on November 4th, was filed on a 1B basis, indicating that Anheuser-Busch intends to offer non-alcoholic beer under the Budweiser Zero brand. Unlike Coke Zero, this appears to mean zero alcohol, as opposed to zero calories. Additionally, the company filed a second trademark application for “Budweiser Taste Zero […]
Trademark attorneys typically do five things: Identify your company’s trademarks. Conduct proper trademark searches. Develop a legal filing strategy for your company’s trademarks. Draft trademark applications. Respond to USPTO Office Actions. In today’s world, you have a lot of internet-based companies that claim they can file your trademark for $69, so why should you hire a trademark attorney? Here are […]
When completing a trademark application, one of the most critical questions you will answer is what is the exact trademark you will be registering. When we ask clients this question, we typically get a variety of different answers. Sometimes, businesses or individual just want to register their name, other times they want to protect a name combined with a logo, […]
Anheuser-Busch filed a trademark application for “Bud Light Seltzer” on October 28, 2019. The application, filed on a 1B basis, suggests that the beer maker has an intent to offer Bud Light Seltzer in the near future. This is not the first seltzer application filed by Anheuser-Busch this year. As a matter of fact, Bud Light Seltzer is the 25th trademark […]