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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

3 Steps to Trademark A Restaurant Name

Did you know that some of the most successful restaurant chains and franchises in the world got their start as locally owned small businesses? From as few as one or two independently-operated locations, these restaurants grew to become household names the world over. Once these businesses began to grow and be more nationally successful, their […]

Should I Trademark My Business Name?

As an entrepreneur, you know that it’s important to be concerned with every aspect of your business, from your product or service to your brand to your balance sheet. Often, in the interest of the latter, owners will take stock of the costs and benefits of every expenditure, and may wonder whether a trademark for […]

How to Select a Legally Strong Trademark

A legally strong trademark can end up being just as important to your business as offering a strong, high-quality product or service – if not more so. Therefore, it’s worth taking the time to learn more about what constitutes a legally strong trademark.  The Lanham Act, which is the name of the federal trademark law […]

Obtaining International Trademark Registration and Protection: 4 Quick Facts

After you have filed for your US trademark, you may want to expand your trademark and brand protection globally to other countries outside of the US. Whether you have a new business opportunity, are targeting new markets for penetration, or simply want to strengthen your trademark protections in the age of global commerce facilitated by […]

How to Trademark the Name of a Dietary or Nutritional Supplement

The popularity of dietary and nutritional supplements is a trend that’s not going away anytime soon. It’s a booming business to get into, because even though competition is fierce, the demand is there to support it. The way many dietary and nutritional supplements are marketed – through direct sales like the internet and television ads […]

Why It’s Important For Craft Brewers to Register Trademarks

There are over 3,000 craft breweries in the U.S., with more cropping up just about every day. When even the bigger beer brewery conglomerates are changing their advertising styles to seem in tune with the craft beer mindset, it’s certain that a major trend is afoot. That increasing popularity, however, means an increasingly crowded marketplace, […]

Should You Trademark (Protect) the Name of Your App?

APPs (or application software) are one of the biggest drivers of innovation for smartphones, both for users and developers. On the developer side, the relative ease of getting an APP into the store or marketplace for a particular device means that you can open up a vast audience for your program with very few roadblocks […]

How to Trademark a Clothing Brand – 5 Things to Know

The importance of a brand name in clothing and fashion means that trademark protection is all the more important if you plan to launch a new clothing and fashion company. Here are five things you should know about registering a fashion trademark.

Facebook Files Trademark for Its Own Brand of Drone

Social media giant Facebook recently filed a trademark for a brand of UAVs – unmanned aerial vehicles. These are typically referred to as “drones,” although their design, usage, and function can vary widely. Although Facebook has expressed interest in using UAVs or drones in the past, for various purposes, this filing is notable because it […]

Will Google Be Able to Trademark the Word Glass?

Google’s rollout of one of the first mainstream wearable technology devices – Google Glass – made a big splash in the technology sector. Generally, in the media and everyday conversation alike, it was referred to by that full name: Google Glass. Google, however, has made a contention, by filing an a trademark application through the […]

Obtaining a Trademark for a Food Product in 3 Steps

A brand is a key component of a food company or product’s success. Rarely will a food product be the only one of its type on the market – in all likelihood, there are several other competitors selling a similar product, each with their own brand reputation and distinct qualities that set them apart to […]

Apple’s Secret Trademark Filing in Trinidad and Tobago

If you were among the millions of fans staying up-to-date on Apple’s September 9th new product announcement event, you probably had a few expectations. It was no secret that a new phone was on the way, and Apple’s entry into the wearable tech market was heavily rumored to be unveiled. And sure enough, it was […]