Jimmy Butler Files Trademarks for “BIG FACE COFFEE”
Jimmy Butler has filed three new trademark applications for the coffee business he started in the NBA Bubble. The applications were just made on September 4 for “BIG FACE COFFEE,” “NO I.O.U.’S” and a logo.
The applications protect Butler’s new brand in association with a variety of goods and services, including apparel, mugs and cups, coffee, produce, sodas and more. By filing the logo and the names separately, Jimmy Butler will be able to use the trademarks independently on products.
In total, Butler paid $4,125 to file these trademarks with the USPTO, not accounting for any attorney fees he was billed. This significant investment in the intellectual property for his coffee business suggests that he intends to take the venture seriously.
Josh Gerben, Esq.
Josh Gerben, Esq. is the founder and principal of Gerben IP. In 2008, Mr. Gerben started the firm to provide high-quality trademark services at reasonable prices. Today, he is recognized by the World Trademark Review as a top trademark filer, having registered over 7,500 trademarks. The contents of this blog are for informational purposes only and may not be relied on as legal advice.
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