General
Trademark vs. Copyright: What’s the Difference?
A trademark represents your brand or product (names, logos, and slogans, etc.). Copyright protects a work of authorship (books, paintings, movies, plays, etc.)
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Trademark Registration
What Trademark Rights Do I Have While My Application Is Pending with the USPTO?
The filing of a federal trademark application provides a federal priority date in a trademark but does not confer any additional legal rights.
Trademarks In The News
The San Francisco 49ers File Trademark Application for “NINERS GANG”
Days after San Francisco rapper E-40 releases a new song called ‘NINER GANG’, the 49ers moved to protect the phrase with a federal trademark application.
Trademarks In The News
Fox Media Files Trademark Application for “OK Boomer” TV Show
A trademark application filed by Fox Media, LLC indicates the media giant is planning to launch a new TV show called OK BOOMER.
Trademarks In The News
Tim Tebow Files Trademark Application for New Logo
A trademark was filed by Tim Tebow for a logo with two T’s that are drawn so that a cross appears between them.
Trademark Protection
5 Common Trademark Mistakes
As a business, it’s important to take basic steps to ensure a brand is receiving legal protection. Here are the 5 most common trademark mistakes I see clients make repeatedly.
Trademark Applications
How to Describe Goods and Services in a Trademark Application
When drafting a trademark application, you need to describe the goods/services being offered under your trademark. Getting this description right is critical.
Trademarks In The News
Anheuser-Busch Files Trademark Applications for Non-Alcoholic Beer
The beer maker filed a trademark application for BUDWEISER ZERO. The filing indicates a non-alcoholic beer will be available under the BUDWEISER ZERO name soon
Trademark Attorneys
What Do Trademark Attorneys Do?
Trademark attorneys can help businesses identify trademarks, conduct trademark clearance searches, draft trademark applications and response to USPTO refusals.
Trademark Protection
What EXACT Trademark(s) You Should File
To properly protect your trademarks, consider filing separate trademark applications for your name, slogan and logo.
Trademarks In The News
Anheuser-Busch Files Trademark for “BUD LIGHT SELTZER”
A recent trademark application by Anheuser-Busch indicates a hard seltzer is hitting store shelves under the BUD LIGHT brand soon.
US Trademark Registration for Foreign Entities
4 Steps to Register a United States Trademark as a U.K. Business
If you own a U.K.-based company doing business in the U.S., it’s wise to consider a U.S. trademark registration. Here are the 4 steps to register a U.S. trademark.