Anheuser-Busch has filed a trademark application for “Budweiser Zero.”
The application, submitted on November 4th, was filed on a 1B basis, indicating that Anheuser-Busch intends to offer non-alcoholic beer under the Budweiser Zero brand. Unlike Coke Zero, this appears to mean zero alcohol, as opposed to zero calories.
Additionally, the company filed a second trademark application for “Budweiser Taste Zero Compromise,” which is presumably the tagline or slogan for the non-alcoholic beer product.
It is likely that we will see the new, non-alcoholic Budweiser Zero on selves in the near future.