Anheuser-Busch Files Trademark Applications for Non-Alcoholic Beer
Anheuser-Busch has filed a trademark application for “Budweiser Zero.”
The application, submitted on November 4th, was filed on a 1B basis, indicating that Anheuser-Busch intends to offer non-alcoholic beer under the Budweiser Zero brand. Unlike Coke Zero, this appears to mean zero alcohol, as opposed to zero calories.
Additionally, the company filed a second trademark application for “Budweiser Taste Zero Compromise,” which is presumably the tagline or slogan for the non-alcoholic beer product.
It is likely that we will see the new, non-alcoholic Budweiser Zero on selves in the near future.
Josh Gerben, Esq.
Josh Gerben, Esq. is the founder and principal of Gerben IP. In 2008, Mr. Gerben started the firm to provide high-quality trademark services at reasonable prices. Today, he is recognized by the World Trademark Review as a top trademark filer, having registered over 7,500 trademarks. The contents of this blog are for informational purposes only and may not be relied on as legal advice.
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