Anheuser-Busch Files Trademark Applications for Non-Alcoholic Beer
Anheuser-Busch has filed a trademark application for “Budweiser Zero.”
The application, submitted on November 4th, was filed on a 1B basis, indicating that Anheuser-Busch intends to offer non-alcoholic beer under the Budweiser Zero brand. Unlike Coke Zero, this appears to mean zero alcohol, as opposed to zero calories.
Additionally, the company filed a second trademark application for “Budweiser Taste Zero Compromise,” which is presumably the tagline or slogan for the non-alcoholic beer product.
It is likely that we will see the new, non-alcoholic Budweiser Zero on selves in the near future.
Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
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