Trademark Protection
Is a Logo a Trademark?
A logo can be protected with a federal trademark registration, so long as you use it properly.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Chinese Trademarks
The Cost to Register a Trademark in China
Typically, the cost to register a trademark in China is $850 in legal fees for applications in one or two classes, and government fees are $50 per class.
Trademark Protection
Which Trademark Symbol Should I Use?
If you have obtained a federal registration for your trademark, you may use a circled R symbol. Otherwise, use a TM symbol.
Trademark Protection
What are the Economic Benefits of a Registered Trademark?
Trademarks offer not only legal benefits, but economic benefits as well. Here are 5 economic benefits federally registered trademarks have to offer.
Filing Basis for Trademarks
The Benefits of Intent-to-Use Trademark Filings
Intent to Use trademark applications can be extremely beneficial for your brand. This article provides three key reasons on how to use this type of filing.
US Trademark Registration for Foreign Entities
5 Steps for Australian Businesses Registering a U.S. Trademark
If you own an Australian company doing business in the US, it’s wise to consider US trademark registration. We layout 5 steps to register a US trademark in Australia.
Filing Basis for Trademarks
What Is the Correct Filing Basis for Your Trademark?
When filing a US trademark application you must select a “filing basis.” This video helps you understand what filing basis may be correct for your application.
Trademark Protection
Once I File My Trademark Application, Can I Add Additional Goods and Services (Classes) Later On?
You may not add goods/services to an existing trademark application. A new application is needed to increase the scope of goods/ services for your trademark.
International Trademark Registration
Is My U.S. Trademark Registration Protected Internationally?
A United States trademark only protects your brand within the US. Trademarks must be filed in each individual country in which you would like protection.
Trademark Attorneys
Do I Need to Hire a Trademark Attorney Near Me?
To conduct a trademark search and file a federal trademark application you do not need a trademark attorney near you.
Trademarks In The News
Daniel Jones Files Trademark for “DANNY DIMES”
New York Giants quarterback files trademark application for nickname he says "could be worse."
Trademark Protection
Do I Need to File Multiple Trademark Applications for Different Versions of My Logo?
If you have multiple versions of your logo, so long as they are all very similar, many times a single trademark filing will be sufficient.