Articles by Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.

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Trademark Protection

What is a Dead Trademark?

In the USPTO’s trademark database, records listed as “DEAD” no longer have any federal trademark registration rights.

Trademark Protection

What Can and Cannot be Trademarked?

A business name, logo, or slogan are all eligible for a trademark.  However, the USPTO won’t allow registration of generic words or phrases. Read more on trademarks.

Trademark Protection

How Do I Claim an Abandoned Trademark?

In order to claim an abandoned trademark, you must follow the registration process from the beginning and submit your own application for the trademark.

Trademark Maintenance

How Long Does a Trademark Last?

We’re typically asked if a trademark expires. Once a trademark is registered with the USPTO, it will last 5 years before another filing is required. This is typically in the form of a renewal.

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