Tennessee Titans File Trademark Application for “TAKE EVERYTHING”

The Tennessee Titans filed a trademark application for “TAKE EVERYTHING” on January 17th.

The “TAKE EVERYTHING” phrase has been featured in many of the Titan’s Hype videos this off-season and it is currently being used on some clothing in their online shop.

The filing was made just two days before the AFC Championship Game, where the Titans ironically proceeded to take absolutely nothing and ended up going home for the year.

Nevertheless, the “TAKE EVERYTHING” trademark application filed with the USPTO will now go through an 8-10 month long application process and could be registered in time for next post-season.

Was this trademark application a jinx? We’ll leave that up to you to decide.

Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.

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