Gerben IP

Trademark Attorneys Trusted For Our Experience®

Articles by Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.

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Trademark Protection

When Should I Trademark My Business Name?

A trademark application for a business name should be filed as soon as possible because the filing date of your application becomes the priority date.

Trademark Protection

Can You Purchase a Trademark?

Yes, you can purchase a trademark from another person or entity. Trademarks are a form of intangible property that can be sold and bought, like real estate.

General

The Main Types of Intellectual Property

3 main types of intellectual property: 1) Trademarks represent a brand. 2) Copyrights protect works of authorship. 3) Patents protect aspects of an invention.

Trademark Applications

Who Should Sign a Trademark Application?

When submitting a trademark application, it’s critical to choose a signatory who has authority to bind the company and knowledge of facts about the trademark.

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