Trademarks In The News
UFC Files 22 Trademarks for “FIGHT ISLAND” and “UFC FIGHT ISLAND”
Zuffa, LLC, the entity that owns the UFC’s intellectual property, has filed 22 new trademark applications for “FIGHT ISLAND” and “UFC FIGHT ISLAND.”
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Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Trademarks In The News
A Comprehensive List of Coronavirus-Related Trademark Filings
Since the COVID-19 pandemic began, the USPTO has seen a significant surge in coronavirus-related trademark filings. Find the complete list here.
Trademarks In The News
Gilead Sciences Files Trademark for Its Coronavirus Drug Bottle
Gilead Sciences has filed a trademark application a bottle design to be used in connection with “pharmaceutical preparations for the treatment of coronavirus.”
Trademark Protection
Protecting Your IT Company’s Brand
Ensuring the name and brand of your IT company is protected is important. The best way to protect the brand of your IT company is a US trademark registration.
Trademarks In The News
Tom Brady Files Two New Trademarks for “Tompa Bay” and “Tampa Brady”
On April 6, Tom Brady‘s company, TEB Capital Management Inc., filed two intent-to-use trademark applications for “Tompa Bay” and “Tampa Brady."
Trademarks In The News
New York State Files Trademarks for “NY ♥ YOU”
New York State has filed four new trademark applications for “NY ♥ YOU.” The slogan will be used on clothing and to promote economic recovery in the state.
Trademarks In The News
VICE Media Files Trademark Application for “SHELTER IN PLACE”
VICE Media has filed a trademark for “SHELTER IN PLACE.” The media company intends to use the mark in association with a show documenting the COVID-19 pandemic.
Trademarks In The News
NBCUniversal Files Trademark for “TOGETHER STARTS HERE”
NBCUniversal has filed two trademarks for “TOGETHER STARTS HERE” which is a play on its “COMEDY STARTS HERE” slogan.
Trademarks In The News
Puma Files Trademark Application for “PUMA TOKYO 2021”
Puma has filed a trademark application for "PUMA TOKYO 2021." The company will be using the name in association with a brand of clothing, bags and more.
Trademark Protection
An Overview of Common Law Trademark Rights
A common law trademark is a trademark established solely through use in commerce in a specific geographical area. Read more for a full overview.
Trademarks In The News
Tom Brady’s Agents File Trademark Application for “TB X TB”
Yee & Dubin Sports filed a new trademark application with the USPTO for “TB X TB" on March 20. The filing indicates a new clothing brand is coming soon.
Trademarks In The News
Uplifting Coronavirus Trademark Filings
The USPTO has seen a surge in optimistic coronavirus and COVID-19 trademark filings, such as “WE CURED COVID-19” and “I SURVIVED THE CORONAVIRUS 2020.”