Patents
How to Perform a Patent Search
The United States Patent & Trademark Office, or USPTO, recommends the 7-step strategy that can be followed when performing a patentability search. Read on to learn more.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
US Trademark Registration for Foreign Entities
How Long Does it Take U.K.-Based Companies to Register a U.S. Trademark?
Depending on the method selected, it will take a UK-based business approximately twelve to eighteen months to file and register a trademark in the United States.
Trademarks In The News
Paris Hilton Files 9 Trademarks for “SLIVING”
Paris Hilton filed nine new trademark applications for “SLIVING” on March 5. The term, invented by Hilton in 2019, is combination of ‘slaying’ and ‘living.’
Trademarks In The News
Little League Baseball Files New Trademark for “LIVE YOUR SERIES”
Little League Baseball has filed a trademark application for "LIVE YOUR SERIES." It’s very likely that the trademark is for a new slogan for the organization.
Trademark Applications
Can I File My Own Trademark Application?
Yes, as long as you are an American citizen or a U.S. company, you can file your own trademark application. However, just because you can doesn’t mean you should.
Trademarks In The News
Dunkin’ Files New Trademarks for “IT’S TIME TO MAKE THE COFFEE”
Dunkin’ has filed two new trademark applications for “IT’S TIME TO MAKE THE COFFEE." The phrase is a nod to the popular marketing campaign of the ’80s and ’90s.
USPTO
USPTO Rule Change Subjects Trademark Applicants to Unwanted Emails
A recent USPTO rule change now requires trademark applicants to include an email address in their filings, subjecting them to unwanted marketing and scams.
Trademarks In The News
Foot Locker Files Trademarks for ‘WOOLWORTH’
Foot Locker has filed two new trademark applications for ‘WOOLWORTH,’ suggesting that the company is planning to relaunch the Woolworth retail brand.
Trademarks In The News
Shawn Carter Files New Trademarks for JAY Z
Shawn Carter has filed new trademark applications for his professional name, JAY Z, suggesting the rapper intends to offer furniture, cutlery, and plungers.
Trademarks In The News
Brexit: Impact on EU Trademark Filings and Registrations
As Brexit is now in effect, you may be wondering about the implications of your EU trademark registration. Read on to learn more about these implications.
Trademark Protection
How to Revive a Dead Trademark
If your own trademark has fallen into ‘dead’ or ‘abandoned’ status, you may be able to file a petition to revive it. Read to learn more about how to revive a dead trademark.
Trademark Applications
Can You File a Trademark on Your Own?
Yes, you can file a trademark application on your own. However, filing a trademark with the assistance of an attorney can increase the chances of registration.