Uplifting Coronavirus Trademark Filings

The USPTO has seen a surge in coronavirus and COVID-19 trademark filings recently.

Of the dozen new applications, the majority are optimistic and uplifting.

Filed by different parties, the trademarks include:

  1. I SURVIVED CORONAVIRUS
  2. I SURVIVED CORONAVIRUS 2020
  3. I SURVIVED THE CORONAVIRUS 2020
  4. I SURVIVED THE CORONAVIRUS 2020
  5. I BEAT THE CORONAVIRUS
  6. CORONAVIRUS SURVIVOR
  7. I SURVIVED COVID-19
  8. I SURVIVED COVID-19
  9. TOGETHER WE SURVIVED COVID-19
  10. WE CURED COVID-19
  11. CORONAVIRUS SURVIVAL GUIDE
  12. I SURVIVED THE CORONAVIRUS/ COVID-19 OF 2020.!

The applications cover a variety of goods and services, such as clothing, charitable fundraising, button and more.

Typically, people make trademark filings about a phrase in the news or a meme. Here, everybody is taking an optimistic point of view and filing uplifting trademark applications in the midst the pandemic.

Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.

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