Articles by Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.

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Trademark Protection

Protecting Your IT Company’s Brand

Ensuring the name and brand of your IT company is protected is important.  The best way to protect the brand of your IT company is a US trademark registration.

Trademarks In The News

Uplifting Coronavirus Trademark Filings

The USPTO has seen a surge in optimistic coronavirus and COVID-19 trademark filings, such as “WE CURED COVID-19” and “I SURVIVED THE CORONAVIRUS 2020.”

Trademarks In The News

UPS Files Trademark for “UPS HEALTHCARE”

UPS filed a trademark application for “UPS HEALTHCARE,” indicating that UPS intends to provide management consulting and delivery in the healthcare industry.

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