Foot Locker has filed two new trademarks applications for ‘WOOLWORTH.’
The applications, filed on February 10th, indicate that Foot Locker has an intent to launch a Woolworth retail store as well as Woolworth brand of clothing, footwear and headwear.
Both of these applications were filed on an intent to use basis, meaning that Foot Locker submitted a sworn statement that it has a bona fide intent to use the Woolworth brand in association with the goods and services listed in the applications.
Why is Foot Locker interested in the Woolworth brand?
Foot Locker actually used to be a subsidiary of Woolworth before the retail giant went into decline in the late 1990s. After the Woolworth stores went out of business, Foot Locker became the corporate name of the company.
Here is a quick overview of the company’s history and the significance of the new Foot Locker trademarks.
In 1963, Woolworth purchased the Kinney Show Corporation.
Having success with those stores, Woolworth then opened the first Foot Locker in 1974.
Then, as Woolworth stores started to decline throughout the 1980s and 1990s, Foot Locker gradually became more popular and more successful.
After Woolworth stores shut down, Woolworth changed their corporate name to Foot Locker in 2001.
Now, nearly 20 years later, Foot Locker is filing trademark applications indicating that they are going to bring back the Woolworth brand.