Jimmy Garoppolo’s agents, Yee and Dubin Sports, have filed six trademark applications for “FEELS GREAT BABY” and “IT FEELS GREAT BABY.”

The slogan comes from week 8 of the NFL season when, after a win that set the 49ers up with an 8-0 record, Erin Andrews asked Jimmy Garopollo how it felt to be 8-0. His response: “Feels great, baby.”

The applications were then filed eight weeks later on Monday, December 30, the day after the 49ers clinched the NFC West title.

The trademark filings were made based on an “intent-to-use” basis.  This means that Garopollo, or his agents, intend to use the trademarks in association with the goods and services listed in the filings– a clothing brand and television show.