Trademark Protection
How to Trademark a Product Name
A trademark for your product is the most effective way to ensure that no other company can potentially cut in on your profits by selling similar products or goods with your brand name on them.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Trademarks In The News
California Chrome Trademark: A Racing Horse Files For a Trademark
California Chrome’s owners filed for a trademark before the Triple Crown run—protecting the name for merchandise and highlighting key nuances in trademark strategy
Trademark Protection
How To Trademark a Beer Name
Learn how to trademark your beer name and brewery brand. Protect your craft from legal disputes, ensure originality, and navigate the USPTO application process successfully.
Trademark Protection
How to Trademark a Brand Name
Learn how to trademark your brand name to protect your business identity, prevent consumer confusion, and secure legal rights for your company’s name and logo.
Trademark Clearance Search
Why Free Trademark Searches Don’t Work
Learn why free trademark searches can be risky and how a proper, in-depth search with a trademark attorney can save you time, money, and potential application rejections.
Trademark Protection
How Do I Register my Clothing Line Trademark?
Learn how to register a trademark for your clothing brand, including tips on choosing a unique name and logo, avoiding ornamental refusals, and navigating USPTO requirements.