Trademark Registration
How Much Does It Cost to Register a Trademark?
Get a complete breakdown of the costs to register a trademark, including the expected government and legal fees included.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Trademark Protection
5 Steps To Trademark An App
To protect the name of your app there are several critical steps. Selecting a strong name and conducting a proper trademark search are two critical steps.
Trademark Protection
5 Steps to Trademark a Jewelry Brand
Learn how to trademark your jewelry brand in five steps, from choosing a distinctive name and logo to filing with the USPTO and protecting your brand from infringement.
Trademark Protection
Your Complete Guide on How to Trademark a Logo
Learn how to trademark a logo with this complete guide, covering the steps, requirements, and tips to protect your brand’s visual identity effectively.
International Trademark Classes
Trademark Classes Needed when Registering Software Applications
Within each trademark application, the applicant must identify the classes in which they are providing goods and services.
Trademark Clearance Search
Performing a Trademark Search for a Brand of Clothing
This blog post by Gerben Perrott PLLC discusses how to run a trademark search for clothing, including reviewing the different classes.
Trademark Clearance Search
Conducting a trademark search for the name of a beer or brewery
Learn how to run a trademark search for beer and brewery services. Discover key USPTO classes, common pitfalls, and why using an attorney ensures a stronger filing.
Trademark Protection
How to Trademark a Product Name
A trademark for your product is the most effective way to ensure that no other company can potentially cut in on your profits by selling similar products or goods with your brand name on them.
Trademarks In The News
California Chrome Trademark: A Racing Horse Files For a Trademark
California Chrome’s owners filed for a trademark before the Triple Crown run—protecting the name for merchandise and highlighting key nuances in trademark strategy
Trademark Protection
How To Trademark a Beer Name
Learn how to trademark your beer name and brewery brand. Protect your craft from legal disputes, ensure originality, and navigate the USPTO application process successfully.
Trademark Protection
How to Trademark a Brand Name
Learn how to trademark your brand name to protect your business identity, prevent consumer confusion, and secure legal rights for your company’s name and logo.
Trademark Clearance Search
Why Free Trademark Searches Don’t Work
Learn why free trademark searches can be risky and how a proper, in-depth search with a trademark attorney can save you time, money, and potential application rejections.