Trademarks In The News
Apple’s Secret Trademark Filing in Trinidad and Tobago
Apple secured the “Apple Watch” trademark in Trinidad & Tobago months before launch, using clever trademark strategy to protect the name and maintain secrecy.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Trademarks In The News
Could the ALS Association have registered a trademark for the “Ice Bucket Challenge?”
The ALS Association filed—then withdrew—trademark applications for “Ice Bucket Challenge” amid public backlash and legal questions over protecting a viral campaign.
Trademarks In The News
USPTO Survey Reveals A Large Number of Illegitimate Trademark Registrations
A USPTO survey revealed that 50% of trademark registrants couldn’t verify claimed use, leading to cancellations and exposing risks of overreaching trademark filings.
Trademark Protection
5 Steps to Obtain a Trademark for the Name of a Medical Practice
Protect your medical practice name and reputation with a registered trademark. Learn how to choose a unique name, research conflicts, and secure legal protection through the USPTO.
Trademark Protection
How to Trademark the Name of a Toy
Learn how to trademark your toy’s name and logo to protect it from knock-offs and confusion. Choose a strong, unique mark and navigate the USPTO registration process.
Trademark Protection
Am I Required By Law to Register My Trademark?
Discover why registering your trademark with the USPTO provides nationwide protection, federal enforcement rights, and proof of validity—benefits that go beyond unregistered marks.
Trademark Protection
3 Steps to Trademark Your Wine’s Name and Logo
Learn how to protect your winery brand by trademarking your wine’s name and label, ensuring exclusive rights and safeguarding your reputation in the competitive wine market.
Trademark Clearance Search
Should I Conduct A Trademark Search Before Using My Trademark?
Avoid costly mistakes by conducting a thorough trademark search before using or registering your mark. Ensure your name, logo, or tagline is unique and protect your business.
US Trademark Registration for Foreign Entities
The Advantages and Disadvantages of Using the Madrid Protocol (Foreign Companies Filing in U.S.)
Learn the pros and cons of filing US trademarks via the Madrid Protocol versus hiring a local attorney for stronger protection.
Trademarks In The News
US Trademark Application Filed for MH17: What Happens With Trademarks Pulled From the News?
Trademarks must be unique identifiers of origin—not viral phrases. Here’s why attempts to trademark terms like “MH 17” or “Boston Strong” usually fail.
Trademark Protection
What Are the Benefits of A Federal Trademark Registration?
Learn the key benefits of federal trademark registration, including national protection, legal advantages, and brand ownership, to safeguard your business and growth.
Trademark Registration
How Long Does It Take to Register A Trademark?
It used to take just about 8 months to register a trademark in the United States. However, starting in about 2020, the USPTO saw an influx in trademark applications. Now it takes between 15-18 months to register a trademark. Since it takes a long time to register a trademark, you will want to get started on the registration process as […]