Trademark Attorneys Trusted For Our Experience®
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Avoid costly mistakes by conducting a thorough trademark search before using or registering your mark. Ensure your name, logo, or tagline is unique and protect your business.
Learn the pros and cons of filing US trademarks via the Madrid Protocol versus hiring a local attorney for stronger protection.
Trademarks must be unique identifiers of origin—not viral phrases. Here’s why attempts to trademark terms like “MH 17” or “Boston Strong” usually fail.
Learn the key benefits of federal trademark registration, including national protection, legal advantages, and brand ownership, to safeguard your business and growth.
It used to take just about 8 months to register a trademark in the United States. However, starting in about 2020, the USPTO saw an influx in trademark applications. Now it takes between 15-18 months to register a trademark. Since it takes a long time to register a trademark, you will want to get started on the registration process as […]
Get a complete breakdown of the costs to register a trademark, including the expected government and legal fees included.
To protect the name of your app there are several critical steps. Selecting a strong name and conducting a proper trademark search are two critical steps.
Learn how to trademark your jewelry brand in five steps, from choosing a distinctive name and logo to filing with the USPTO and protecting your brand from infringement.
Learn how to trademark a logo with this complete guide, covering the steps, requirements, and tips to protect your brand’s visual identity effectively.
Within each trademark application, the applicant must identify the classes in which they are providing goods and services.
This blog post by Gerben Perrott PLLC discusses how to run a trademark search for clothing, including reviewing the different classes.
Learn how to run a trademark search for beer and brewery services. Discover key USPTO classes, common pitfalls, and why using an attorney ensures a stronger filing.
