Trademark Attorneys Trusted For Our Experience®
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
TTAB affirms refusal of CURBSIDE EXPRESS, finding the mark merely descriptive of grocery delivery services under Section 2(e)(1) of the Lanham Act.
Protect your restaurant’s name and brand with a federal trademark. Learn the key steps to register, safeguard, and grow your restaurant nationally.
Protect your business and brand with a registered trademark. Learn why trademarking your name safeguards profits, legal rights, and your company’s reputation.
Learn what makes a trademark legally strong, from generic to fanciful, and why unique marks give your business better protection, approval chances, and marketplace recognition.
An international trademark filing using the Madrid Protocol can save money, however, it is not always the best legal option to international brand protection.
What are the proper steps to trademark your dietary supplement, nutritional supplement or vitamin? Gerben Law Firm provides insight into the steps and proper way to trademark your supplement.
Craft breweries face growing trademark challenges in a crowded market. Learn why registering your brewery or beer name protects your brand, prevents costly disputes, and preserves hard-earned recognition.
“Yes,” for several reasons – whether or not they involve revenue. Let’s take a closer look at why trademarking & protecting your App is a good decision.
The importance of a brand name in clothing and fashion means that trademark protection is all the more important if you plan to launch a new clothing and fashion company. Here are 5 things you should know about trademarking your clothing brand.
Facebook files a trademark for consumer drones, signaling plans to enter the UAV market and highlighting key strategies for brand protection in new industries.
Google seeks trademark protection for the word “Glass” in its wearable tech brand, facing USPTO scrutiny over prior marks and descriptiveness concerns.
Protect your food brand with a registered trademark. Learn how to choose a unique name, conduct a thorough search, and secure legal rights for your product and logo.
