Trademark Attorneys Trusted For Our Experience®
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Learn what it means when your trademark is “published for opposition,” how the TTAB handles oppositions, and steps to protect your mark during the process.
People often get confused about what it means to trademark a phrase, slogan or tagline. Get a professional’s perspective on trademarking phrases.
Protect your microbrewery’s name with a federal trademark. Prevent confusion, secure nationwide rights, and defend your brand as your beer grows in popularity.
Starting a clothing brand? Learn why hiring a trademark attorney ensures full protection, smooth USPTO filing, and maximum value for your brand.
TTAB affirms refusal of KORD for audio equipment, finding it confusingly similar to KORDZ and rejecting arguments about pluralization and product scope.
Learn how to protect your catchphrase with a federal trademark. Safeguard your phrase for use on products or services and prevent others from profiting from it.
TTAB affirms refusal of PC LAPTOPS, finding the term generic for computer goods and services based on public perception and widespread descriptive use.
The Supreme Court weighs whether TTAB likelihood-of-confusion rulings can preclude re-litigation in federal court, with major implications for trademark law.
TTAB affirms refusal of CURBSIDE EXPRESS, finding the mark merely descriptive of grocery delivery services under Section 2(e)(1) of the Lanham Act.
Protect your restaurant’s name and brand with a federal trademark. Learn the key steps to register, safeguard, and grow your restaurant nationally.
Protect your business and brand with a registered trademark. Learn why trademarking your name safeguards profits, legal rights, and your company’s reputation.
Learn what makes a trademark legally strong, from generic to fanciful, and why unique marks give your business better protection, approval chances, and marketplace recognition.
