Trademark Protection
Should You Trademark (Protect) the Name of Your App?
“Yes,” for several reasons – whether or not they involve revenue. Let’s take a closer look at why trademarking & protecting your App is a good decision.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Trademark Protection
How to Trademark a Clothing Brand – 5 Things to Know
The importance of a brand name in clothing and fashion means that trademark protection is all the more important if you plan to launch a new clothing and fashion company. Here are 5 things you should know about trademarking your clothing brand.
Trademarks In The News
Facebook Files Trademark for Its Own Brand of Drone
Facebook files a trademark for consumer drones, signaling plans to enter the UAV market and highlighting key strategies for brand protection in new industries.
Trademarks In The News
Will Google Be Able to Trademark the Word Glass?
Google seeks trademark protection for the word “Glass” in its wearable tech brand, facing USPTO scrutiny over prior marks and descriptiveness concerns.
Trademark Protection
Obtaining a Trademark for a Food Product in 3 Steps
Protect your food brand with a registered trademark. Learn how to choose a unique name, conduct a thorough search, and secure legal rights for your product and logo.
Trademarks In The News
Apple’s Secret Trademark Filing in Trinidad and Tobago
Apple secured the “Apple Watch” trademark in Trinidad & Tobago months before launch, using clever trademark strategy to protect the name and maintain secrecy.
Trademarks In The News
Could the ALS Association have registered a trademark for the “Ice Bucket Challenge?”
The ALS Association filed—then withdrew—trademark applications for “Ice Bucket Challenge” amid public backlash and legal questions over protecting a viral campaign.
Trademarks In The News
USPTO Survey Reveals A Large Number of Illegitimate Trademark Registrations
A USPTO survey revealed that 50% of trademark registrants couldn’t verify claimed use, leading to cancellations and exposing risks of overreaching trademark filings.
Trademark Protection
5 Steps to Obtain a Trademark for the Name of a Medical Practice
Protect your medical practice name and reputation with a registered trademark. Learn how to choose a unique name, research conflicts, and secure legal protection through the USPTO.
Trademark Protection
How to Trademark the Name of a Toy
Learn how to trademark your toy’s name and logo to protect it from knock-offs and confusion. Choose a strong, unique mark and navigate the USPTO registration process.
Trademark Protection
Am I Required By Law to Register My Trademark?
Discover why registering your trademark with the USPTO provides nationwide protection, federal enforcement rights, and proof of validity—benefits that go beyond unregistered marks.
Trademark Protection
3 Steps to Trademark Your Wine’s Name and Logo
Learn how to protect your winery brand by trademarking your wine’s name and label, ensuring exclusive rights and safeguarding your reputation in the competitive wine market.