Trademark Attorneys Trusted For Our Experience®
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Staples targets e-cigarettes over the STAPLE mark, while 3M, Blue Cross, MLS, and the Johnny Cash estate highlight this week’s TTAB oppositions.
Protect your cosmetic brand and product names with a federal trademark. Ensure customers can identify your products and prevent infringement in a crowded market.
From Red Bull vs. OLD OX to SoulCycle vs. ALL SOUL, this week’s TTAB filings reveal how brands protect their marks in early-stage oppositions.
Stay compliant with U.S. trademark law by understanding renewal deadlines, filing requirements, and the steps to maintain your federal trademark registration.
The TTAB reversed a refusal of CELIABRATE, finding the mark created a distinct commercial impression and was properly used in commerce.
Ahead of the Super Bowl, we explore how the Seattle Seahawks are protecting their brand through trademarks, licensing deals, and legal enforcement.
Hershey opposes Ferrero’s KÜSSCHEN trademark, claiming it could confuse consumers and dilute its famous KISSES brand. Will this chocolate clash go to trial?
Protect your bar’s name and brand with a federal trademark. Prevent customer confusion, secure legal rights, and safeguard your reputation and revenue.
Protect your Etsy shop with a federal trademark. Prevent infringement, defend against take-downs, and secure nationwide rights for your business and products.
TTAB reverses refusal of REDNECK RACEGIRL stylized mark, finding it visually distinct from RACEGIRL despite overlapping apparel goods.
A trademark application may be opposed by filing a Notice of Opposition during a specific 30 day window that occurs during the application process.
Trademark filing and renewal fees are going down. Learn how to take advantage of lower USPTO costs through electronic filing and stay compliant.
