Trademark Protection
3 Steps to Protecting Your Microbrew’s Name and Brand
Protect your microbrewery’s name with a federal trademark. Prevent confusion, secure nationwide rights, and defend your brand as your beer grows in popularity.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Trademark Attorneys
Why Should I Hire An Attorney to Help Trademark My Clothing Brand?
Starting a clothing brand? Learn why hiring a trademark attorney ensures full protection, smooth USPTO filing, and maximum value for your brand.
Trademark Trial and Appeal Board
TTAB Likelihood of Confusion Case: KORD Confusing Similar to KORDZ
TTAB affirms refusal of KORD for audio equipment, finding it confusingly similar to KORDZ and rejecting arguments about pluralization and product scope.
Trademark Protection
Can You Trademark A Catchphrase?
Learn how to protect your catchphrase with a federal trademark. Safeguard your phrase for use on products or services and prevent others from profiting from it.
Trademark Trial and Appeal Board
TTAB Generic Trademark Refusal: PC LAPTOPS is Generic for Computers and Computer Retail Stores
TTAB affirms refusal of PC LAPTOPS, finding the term generic for computer goods and services based on public perception and widespread descriptive use.
Trademarks In The News
Supreme Court Hears Oral Argument on Case With Significant Implications for TTAB Litigation
The Supreme Court weighs whether TTAB likelihood-of-confusion rulings can preclude re-litigation in federal court, with major implications for trademark law.
Trademark Trial and Appeal Board
TTAB Descriptive Trademark Refusal: CURBSIDE DELIVERY Descriptive for Grocery Delivery Services
TTAB affirms refusal of CURBSIDE EXPRESS, finding the mark merely descriptive of grocery delivery services under Section 2(e)(1) of the Lanham Act.
Trademark Protection
3 Steps to Trademark A Restaurant Name
Protect your restaurant’s name and brand with a federal trademark. Learn the key steps to register, safeguard, and grow your restaurant nationally.
Trademark Protection
Should I Trademark My Business Name?
Protect your business and brand with a registered trademark. Learn why trademarking your name safeguards profits, legal rights, and your company’s reputation.
Trademark Protection
How to Select a Legally Strong Trademark
Learn what makes a trademark legally strong, from generic to fanciful, and why unique marks give your business better protection, approval chances, and marketplace recognition.
International Trademark Registration
Obtaining International Trademark Registration and Protection: 4 Quick Facts
An international trademark filing using the Madrid Protocol can save money, however, it is not always the best legal option to international brand protection.
Trademark Protection
How to Trademark the Name of a Dietary or Nutritional Supplement
What are the proper steps to trademark your dietary supplement, nutritional supplement or vitamin? Gerben Law Firm provides insight into the steps and proper way to trademark your supplement.