Articles by Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.

View Josh's Full Profile

Trademark Protection

How to Trademark A Phrase

People often get confused about what it means to trademark a phrase, slogan or tagline. Get a professional’s perspective on trademarking phrases.

Trademark Protection

Can You Trademark A Catchphrase?

Learn how to protect your catchphrase with a federal trademark. Safeguard your phrase for use on products or services and prevent others from profiting from it.

Back to top