Trademark Attorneys Trusted For Our Experience®
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Marvel, Monster Energy, Wet Seal, and Apple headline TTAB oppositions this week, as brands clash over superheroes, bourbon, beards, and “wet” marks.
Stay compliant with U.S. trademark renewal deadlines. Learn key requirements, filing timelines, and tips to keep your registration active and protected.
Recently receive a trademark cease and desist letter? Learn more about what the letter means and what next steps include.
Marvel, DC, NCAA, and Duke top this week’s TTAB filings, with oppositions over SUPERHERO, BRACKET, BLUE BALL CHILLER, and more trademark turf wars.
Learn what USPTO office actions are, why they happen, common refusals, and how to respond to keep your trademark application on track.
Just like Taylor Swift, musicians can trademark lyrics and song phrases to protect their brand, merchandise, and profits, ensuring legal control over products tied to their music.
Learn how to protect your Etsy store from false trademark and copyright claims. Understand Etsy’s policies and safeguard your brand with legal support.
Monster Energy, MLB, Exxon, and Champagne producers lead this week’s TTAB oppositions, targeting logos, apparel, wine, and even the word “Glampagne.”
Protect your business and brand by registering your company name as a trademark. Secure your unique identity, prevent disputes, and strengthen your long-term success.
This week’s TTAB filings feature immoral marks, stolen show claims, and beer battles—starring Calvin Klein, A&E, Duke, and a hoppy cast of breweries.
The TTAB ruled that “LIMITED” is merely descriptive for trading cards, rejecting Panini’s claim of acquired distinctiveness despite decades of use.
There are two basic steps to trademark a name: #1 Conduct a trademark search on the desired name; #2 file a trademark application with the USPTO.
