Trademark Infringement Defense
How to Respond to a Trademark Cease and Desist Letter
Recently receive a trademark cease and desist letter? Learn more about what the letter means and what next steps include.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Trademark Trial and Appeal Board
New & Noteworthy Trademark Opposition and Cancellation Filings with the TTAB: February 23 to March 1
Marvel, DC, NCAA, and Duke top this week’s TTAB filings, with oppositions over SUPERHERO, BRACKET, BLUE BALL CHILLER, and more trademark turf wars.
Trademark Office Actions
Understanding Common USPTO Office Actions
Learn what USPTO office actions are, why they happen, common refusals, and how to respond to keep your trademark application on track.
Trademark Protection
What Do Musicians Need to Know About Trademarks?
Just like Taylor Swift, musicians can trademark lyrics and song phrases to protect their brand, merchandise, and profits, ensuring legal control over products tied to their music.
Trademark Infringement Defense
How to Respond to False Claims of Trademark or Copyright Infringement on Etsy
Learn how to protect your Etsy store from false trademark and copyright claims. Understand Etsy’s policies and safeguard your brand with legal support.
Trademark Trial and Appeal Board
New & Noteworthy Trademark Oppositions and Cancellations: The Week of February 16th, 2015
Monster Energy, MLB, Exxon, and Champagne producers lead this week’s TTAB oppositions, targeting logos, apparel, wine, and even the word “Glampagne.”
Trademark Protection
How To Trademark A Company Name
Protect your business and brand by registering your company name as a trademark. Secure your unique identity, prevent disputes, and strengthen your long-term success.
Trademark Trial and Appeal Board
New & Noteworthy Trademark Oppositions and Cancellations: The Week of February 9th, 2015
This week’s TTAB filings feature immoral marks, stolen show claims, and beer battles—starring Calvin Klein, A&E, Duke, and a hoppy cast of breweries.
Trademark Trial and Appeal Board
TTAB Finds LIMITED Merely Descriptive for Sports Trading Cards
The TTAB ruled that “LIMITED” is merely descriptive for trading cards, rejecting Panini’s claim of acquired distinctiveness despite decades of use.
Trademark Protection
How to Trademark A Name
There are two basic steps to trademark a name: #1 Conduct a trademark search on the desired name; #2 file a trademark application with the USPTO.
Trademark Trial and Appeal Board
New & Notable TTAB Oppositions and Cancellation Filings: The Week of February 2nd
Staples targets e-cigarettes over the STAPLE mark, while 3M, Blue Cross, MLS, and the Johnny Cash estate highlight this week’s TTAB oppositions.
Trademark Protection
Trademark the Name of a Cosmetic Brand
Protect your cosmetic brand and product names with a federal trademark. Ensure customers can identify your products and prevent infringement in a crowded market.