Trademark Attorneys Trusted For Our Experience®
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Trademark applicants who appeal TTAB decisions to federal court must pay the USPTO’s legal fees—win or lose—per the Fourth Circuit’s Shammas ruling.
Athletes can protect catchphrases, nicknames, and slogans with trademarks, securing exclusive rights to merchandise, licensing, and brand use.
Received a trademark infringement notice on eBay? Learn how VeRO works, what defenses exist, and why consulting a trademark attorney is critical.
Should you register a trademark internationally? Learn Why it’s important. 4 Major Reasons why you should register a international trademark by Gerben IP.
To claim trademark rights for services, actual service must be rendered—mere advertising or website listings aren’t enough, per the Playdom case ruling.
From Dogfish to Cartier, see key TTAB oppositions filed in late March and early April—including dilution claims over “famous” marks like THUNDERCATS and TYSON.
Facing a trademark infringement claim on Amazon? Learn how to respond, protect your store, and defend your brand with legal strategies from Gerben IP.
Protect your software’s name, logo, and brand with a trademark to prevent imitators, secure app store rights, and safeguard your intellectual property.
Protect your band’s name and identity with a federal trademark to prevent disputes, secure national rights, and safeguard your music brand.
Monster Energy, Ohio State, MLB, and Sazerac headline this edition of TTAB filings, packed with oppositions over design marks, descriptiveness, and dilution.
The Supreme Court ruled TTAB decisions can preclude later litigation if the usage of trademarks in both cases is materially the same.
Learn how to effectively respond to a U.S. Trademark office action. Gerben IP’s guide covers types of refusals, response strategies, and tips to protect your trademark rights.
