Articles by Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.

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Trademark Protection

Software Name Trademarks Are Crucial

Protect your software’s name, logo, and brand with a trademark to prevent imitators, secure app store rights, and safeguard your intellectual property.

Trademark Office Actions

How to Respond to A Trademark Office Action

Learn how to effectively respond to a U.S. Trademark office action. Gerben IP’s guide covers types of refusals, response strategies, and tips to protect your trademark rights.

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