Trademarks In The News
NCAA Increasingly Protective over MARCH MADNESS® Trademark
The NCAA aggressively protects its March Madness® trademark. Learn what uses are prohibited and why licensing is critical for businesses during tournament season.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Trademark Protection
How to Protect Your Trademark in the Health Care Industry
Protect your health care business with a federal trademark. Avoid costly disputes, safeguard your brand, and secure your company’s long-term growth.
Trademark Protection
Companies Developing Virtual Reality Technology Should Also Develop Their Brands
Virtual reality companies must protect their brands. Registering strong trademarks ensures market edge, investor confidence, and legal protection.
Trademarks In The News
DUDES FOR DONALD? Trademark Filers Waste Filing Fees on Trump Trademarks
Trademarking a political name like “TRUMP” or “OBAMA”? Without written consent, your application will likely be denied under Section 2(c) of the Lanham Act.
Trademark Office Actions
USPTO Trademark Office Actions: Section 2(d) Likelihood of Confusion Refusal
Learn how to navigate a Section 2(d) Likelihood of Confusion refusal from the USPTO with our detailed guide, including analysis, strategies, and expert legal advice.
Trademarks In The News
Kardashians File to Stop Blaq Chyna from Registering “Kardashian” Trademark
Blac Chyna’s trademark bid for “Angela Renée Kardashian” was denied after the Kardashians filed an opposition—and she failed to respond to the TTAB.
Trademarks In The News
New Las Vegas NHL Team’s Trademark Denied by the USPTO
The Las Vegas Golden Knights’ trademark applications were denied due to conflicts with existing “Golden Knights” trademarks—highlighting key branding risks.
International Trademark Registration
3 Tips for International Trademark and Brand Protection
Learn More about protecting your international brand, including protecting your international trademarks.
Trademarks In The News
Supreme Court To Decide if Law Preventing Registration of Disparaging Trademarks is Unconstitutional
The Supreme Court will decide if banning ‘disparaging’ trademarks violates free speech, in a case that could impact the Redskins’ trademark rights.
Trademark Protection
Trademark Registration: Company Name vs. Product Name
Learn when and why to register trademarks for your company and product names to protect your brand, prevent infringement, and maintain exclusive rights.
Online Trademark Infringement
Amazon Product Listing Hijacked? 4 Ways to Go On the Offensive
Protect your Amazon brand from listing hijackers and counterfeit sellers with trademark strategies and enforcement tips from Gerben IP.
Trademark Protection
3 Reasons to Trademark the Name of Your Construction Management Company
Should you trademark the name of your construction company? Here, we break down 3 reasons to trademark your construction management company as a business owner.