Trademark Attorneys
Should I Hire an Attorney For My Trademark Renewal?
Hiring a trademark attorney is critical to properly filing a trademark renewal and maintaining your federal trademark registration.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Proving Trademark Use In Commerce
How to Prove “Commercial Use” For a Clothing Brand Trademark
A “proof of commercial use” must be filed with the USPTO in order to finalize a trademark registration for a clothing brand.
Trademark Applications
Trademark Ownership – Who Should Own Your Trademark?
Trademark ownership is critical to the validity of a trademark registration. This article provides a crash course on trademark ownership and transfer issues.
Trademark Protection
Trademarks of the Future: What a Company’s Trademark Filing Do (and Don’t) Tell Us About a Company’s Future Plans
Discover how companies use trademark filings strategically, from public disclosures to shell companies, to protect plans and manage competitive insight.
Trademarks In The News
Thailand to Join the Madrid Protocol
Thailand joins the Madrid Protocol, expanding international trademark protection to 115 countries—covering 80% of global trade.
Trademark Protection
Trademark Protection For a Band or Musician Name
It is possible to protect the name of a musician or band with a trademark registration. Learn more about how to trademark your band or musician name.
Trademark Protection
Amazon Seller Waiting for Your Trademark to Register? 5 Things Amazon Sellers Should Do to Strengthen Their Brand While Waiting for Registration
Tips for Amazon sellers on how to strengthen brand protection while waiting for the USPTO to issue a registration on a trademark.
Trademarks In The News
College Football (and Trademark Enforcement) Season Has Arrived
College football season shines a spotlight on trademark disputes—from “The Shoe” to “12th Man”—as schools defend their brands and licensing rights.
Trademark Protection
Trademark Requirements for Amazon’s Brand Registry
As of November 2020, Amazon now only requires a federal trademark application be filed on a brand to qualify for the Amazon Brand Registry.
Trademark Attorneys
How to Choose a Trademark Attorney
Looking for the right trademark attorney? Here are the top questions you should ask prior to hiring a trademark attorney to assist with a trademark search and trademark filing.
Trademark Scams
SCAM ALERT: Trademark Infringement Complaints Regarding Your Domain
Our clients are receiving e-mails claiming to be a trademark infringement complaint regarding a domain owned by a client. We suspect these e-mails are scams.
Trademarks In The News
Court: ‘GOOGLE’ Not A Generic Trademark. Lessons Trademark Owners Should Learn About Genericide.
A recent case claiming that GOOGLE is a generic trademark sheds light on how to prevent a trademark from becoming generic.