Trademark Protection
Therapists Need Trademarks in Highly Competitive Physical Therapy Market
Obtaining a trademark registration for a physical therapy practice is an important piece of legal protection to pursue.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Types of Trademarks
Odd and Offbeat Trademark Filings
From beer can sounds to store scents, these five quirky trademark filings show just how creative (and strange) brand protection can get.
Trademarks In The News
Las Vegas Raiders’ Trademark Application Faces Hurdles at USPTO
Trademark applications filed by third parties are currently delaying the Las Vegas Raiders’ trademark applications.
Trademark Protection
Top 4 Trademark Tips for App Developers
A trademark should be a critical consideration when developing a new app. Here are four questions all app developers should consider when selecting a name.
Copyrights
Supreme Court: Copyright Protection Extends to Uniform Designs
The Supreme Court ruled that cheerleading uniform designs can be copyright-protected, a decision with major implications for fashion and creative industries.
Trademark Protection
Celebrities File Trademarks to Protect Their Children’s Names – Should You?
Yes, you can trademark your child’s name—but only if you plan to use it in business. Here’s how celebrities and parents protect their kids’ names and brands.
Trademarks In The News
NCAA Increasingly Protective over MARCH MADNESS® Trademark
The NCAA aggressively protects its March Madness® trademark. Learn what uses are prohibited and why licensing is critical for businesses during tournament season.
Trademark Protection
How to Protect Your Trademark in the Health Care Industry
Protect your health care business with a federal trademark. Avoid costly disputes, safeguard your brand, and secure your company’s long-term growth.
Trademark Protection
Companies Developing Virtual Reality Technology Should Also Develop Their Brands
Virtual reality companies must protect their brands. Registering strong trademarks ensures market edge, investor confidence, and legal protection.
Trademarks In The News
DUDES FOR DONALD? Trademark Filers Waste Filing Fees on Trump Trademarks
Trademarking a political name like “TRUMP” or “OBAMA”? Without written consent, your application will likely be denied under Section 2(c) of the Lanham Act.
Trademark Office Actions
USPTO Trademark Office Actions: Section 2(d) Likelihood of Confusion Refusal
Learn how to navigate a Section 2(d) Likelihood of Confusion refusal from the USPTO with our detailed guide, including analysis, strategies, and expert legal advice.
Trademarks In The News
Kardashians File to Stop Blaq Chyna from Registering “Kardashian” Trademark
Blac Chyna’s trademark bid for “Angela Renée Kardashian” was denied after the Kardashians filed an opposition—and she failed to respond to the TTAB.