Anheuser-Busch Files Trademark for “BUD LIGHT SELTZER”

Anheuser-Busch filed a trademark application for “Bud Light Seltzer” on October 28, 2019. The application, filed on a 1B basis, suggests that the beer maker has an intent to offer Bud Light Seltzer in the near future.

This is not the first seltzer application filed by Anheuser-Busch this year. As a matter of fact, Bud Light Seltzer is the 25th trademark application Anheuser-Busch has filed for a seltzer product in 2019. It’s also not the first time they have taken a beer and made it into a seltzer. For example, AB filed a Natural Light trademark for hard seltzer back in June.

Anheuser-Busch is quickly taking some of its flagship products, like Bud Light, and expanding them to include an array of hard seltzer options. It’s likely you will have to choose between your Bud Light Beer and your Bud Light Seltzer sometime soon.

Josh Gerben, Esq.

Josh Gerben, Esq. is the founder and principal of Gerben IP. In 2008, Mr. Gerben started the firm to provide high-quality trademark services at reasonable prices. Today, he is recognized by the World Trademark Review as a top trademark filer, having registered over 7,500 trademarks. The contents of this blog are for informational purposes only and may not be relied on as legal advice.

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