Anheuser-Busch Files Trademark for “BUD LIGHT SELTZER”
Anheuser-Busch filed a trademark application for “Bud Light Seltzer” on October 28, 2019. The application, filed on a 1B basis, suggests that the beer maker has an intent to offer Bud Light Seltzer in the near future.
This is not the first seltzer application filed by Anheuser-Busch this year. As a matter of fact, Bud Light Seltzer is the 25th trademark application Anheuser-Busch has filed for a seltzer product in 2019. It’s also not the first time they have taken a beer and made it into a seltzer. For example, AB filed a Natural Light trademark for hard seltzer back in June.
Anheuser-Busch is quickly taking some of its flagship products, like Bud Light, and expanding them to include an array of hard seltzer options. It’s likely you will have to choose between your Bud Light Beer and your Bud Light Seltzer sometime soon.
Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
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