Fox Media, LLC has filed a trademark application for “OK Boomer.”
The filing, made on November 11, suggests that Fox intends to offer a reality, comedy and/or game show called OK BOOMER.
Fox filed the application on a Section 1(b) basis, meaning that the media giant has a bona fide intent to use this name for a television show. These applications cannot just be filed on a whim. When submitting trademark applications on a 1(b) basis, there is a sworn declaration that states “If the applicant is filing based on an intent to use the trademark, the applicant has a bona fide intention to use the mark in commerce.” Therefore, it is very likely that Fox is planning to launch an OK Boomer television show soon.