Articles by Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.

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Trademark Applications

Who Should Own a Trademark?

To ensure the validity of a trademark registration, it is important to correctly identify the owner of your trademark when completing a trademark application.

Copyrights

How to Copyright Your Website

If you are seeking protection for your website, it is important to begin the process to copyright your site.  Consider these steps to copyright your website.

Patents

How to Patent a Product

If you’re developing a new product, you should begin the patent process ASAP. Consider the following steps that are often involved in patenting a product.

Trademark Protection

How to Select a Strong Brand Name

Selecting a strong brand name is more daunting than ever. Here are 3 tips to select a strong name that can be protected with a federal trademark registration.

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