Daniel Jones Files Trademark for “DANNY DIMES”

NFL quarterback Daniel Jones has filed a trademark application for his nickname “Danny Dimes.”

The October 15^th filing was made by Hermitage Company LLC and signed by Daniel Jones as the owner or member of the entity. Moreover, the trademark application lists the address of record as Daniel Jones’s parents’ home address in Charlotte, North Carolina. This is arguably an inadvisable move because his parents’ home address will now be public record with the USPTO.

As for the trademark application itself, Daniel Jones indicates that he plans to offer Danny Dimes branded computer games, football helmets, clothing, yo-yos, inflatable toys, and more. It’s very likely you will see these branded items in the marketplace soon, as the USPTO requires all applicants to sign an affidavit stating they have a bona fide intent to use the mark on all the items they listed in their application.

This development comes on the heels of another “Danny Dimes” filing made by two men from New York back in September. That application was most likely filed in an attempt to take advantage of Daniel Jones’ newfound fame after becoming the starting quarterback of the New York Giants. The application filed by Daniel Jones is likely a reaction to that September filing as he leaps into action to try to protect his Danny Dimes nickname.

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Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.