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Penn State University has filed a trademark application to protect the phrase “Happy Valley”. Officials from Penn State were quoted as stating they want this application to be a deterrent against third-parties from using the phrase in an improper context. The Pittsburgh Post-Gazette quoted Josh Gerben in regards to the chances of the application making it to the registration phase.
The Minnesota Vikings applied for the trademark “Bring It All”, hoping to capitalize on the phrase while marching towards a Super Bowl win, except they lost the playoffs. Josh Gerben was quoted by the Star Tribune about the filing.
Gerben IP is pleased to announce that their 2018 Trademark Law Scholarship has been awarded to Kira-Khanh McCarthy. Kira is a second year law student at Notre Dame.
The Miami Dolphins pulled off a spectacular play to win at the last moment against the New England Patriots in Week 14. The team has since filed a trademark to protect the play now coined the “Miami Miracle”. NBC News quotes Josh Gerben’s tweet about the filing.
Individuals from China are attempting to change the “correspondent” information on United States trademark registrations in an effort to “hijack” the registration. World Trademark Review interviewed Josh Gerben about these recent attempts, and what efforts the USPTO should be implementing to address this issue.
The USPTO is preparing to roll out a new requirement that all foreign applicants must utilize U.S. attorneys when submitting documents (including filings) relating to a trademark. Law360 quoted Eric Perrott about the timing of this new rule, and the potential outcome resulting from its enactment.
Although not having played in the NFL since 2016, Colin Kaepernick is still in the public eye. This month, he has filed a trademark of a graphical depiction of his face and signature afro hairstyle, that covers a variety of goods. Josh Gerben was quoted by ESPN regarding the business strategy behind the filing.
The Philadelphia 76ers have filed a trademark for the phrase “Trust the Process”. Sports Illustrated referenced Josh Gerben’s tweet about the filing in an article.
Over the past year, many media outlets have reported on the USPTO’s recent findings regarding fraudulent trademark specimens, and what impact they can have on the overall trademark system. Eric Perrott has extensively documented this issue in an article for the ABA Journal’s Landslide publication.
An additional $200 billion in tariffs against China was announced by President Trump earlier this month. Some speculate whether these tariffs are meant to force the Chinese government to enforce their intellectual property law and stop intellectual theft. Eric Perrott was quoted by Corporate Counsel about regarding the theory that the tariffs are meant to encourage to move manufacturing back to the US.
Papa John’s is in the midst of a new marketing campaign. Part of that campaign is to remove the apostrophe from their name and logo, which was confirmed in a new trademark application filing. Fortune quoted Josh Gerben regarding the amount of time that it will take to process the new filing.
Papa John’s is in the midst of a new marketing campaign. Part of that campaign is to remove the apostrophe from their name and logo, which was confirmed in a new trademark application filing. AdAge quoted Josh Gerben regarding the amount of time that it will take to process the new filing.
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