Josh Gerben Referenced by Sports Illustrated About NBA’s Philadelphia 76ers’ Trademark Filing

The Sixers have filed a trademark for the phrase “Trust the Process”.   Sports Illustrated referenced Josh Gerben’s tweet that discusses the filing in detail:

The 76ers filed a trademark for TRUST THE PROCESS on Sept 26.

The team has never attempted to protect the phrase, until now.

The filing indicates the @sixers will fully embrace the phrase by using it to advertise basketball clinics, fan clubs, video games and fantasy leagues. pic.twitter.com/zFzmNlO1kq

— Josh Gerben (@JoshGerben) October 5, 2018

Source: Gartland, D.  “Sixers File Trademark Application for ‘Trust the Process’”.  SI.com.  October 5 2018.